Don’t Give Up. Build It Anyway I wasn’t in the mood to record that video. I had other content lined up. But I made a promise to myself. And that promise matters more than how I feel on any given day. This journey’s been full of doubts, setbacks and long nights. Still, I show up....
Everyone’s Doing the Best They Can – Are You Giving Yourself Credit? Some things don’t hit until you hear them at the right time. Elfried Samba said something on the Bread and Butter Podcast that shook me. It wasn’t new. It wasn’t complex. But it landed differently: Everyone is doing the best they can with...
If you’re still winging it with your visibility, you’re wasting time and missing chances. Most founders stay reactive. They post when they remember. Pitch when it’s too late. Watch others get media and call it luck. It’s not luck. It’s planning. What Is a Visibility Calendar Call it what you want, PR calendar, editorial calendar,...
People say, “just share your story”, like it’s the easiest thing in the world. But here’s what no one warns you about: the awkwardness, the vulnerability, the creeping doubt that you’ve said too much. The weird silence that comes after posting something real. Not because it flopped. But because it made you feel exposed. The...
Pride will leave you broke. That’s the line I keep repeating to friends who are too scared or too proud to show up online. Everyone’s waiting until it’s too late. Redundancy hits. Panic sets in. And suddenly, people are logging into LinkedIn for the first time in years, asking for help wondering why no one...
Your personal brand isn’t your LinkedIn headline. It’s not your logo or your Instagram grid. It’s built on what you talk about, what you care about and what people remember you for. That starts with your pillars. Your core pillars are 3–5 key themes that shape how people see you. They guide your content, your...
We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...
I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...
I’ll be real with you. Recording this week’s video didn’t come easy. I had a clear message I wanted to share, but the delivery felt off. Still, I followed through. No edits. No fancy cuts. Just consistency. That’s what I’m building right now, showing up, even when it’s not perfect. We put a lot of...
A friend of mine recently reached out and asked why I’m not editing my long-form videos. He pointed out the pauses, the filler words and the rough presentation. I told him there’s a method to the madness. It might look messy now, but in a few years, it will all make sense. I’m building a...
Tariq Peters is a Personal Branding Coach & Strategist who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
I’m Building a £1M Personal Brand and Sharing the Framework You Can Use to Build Yours
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