About Tariq

My Story

Get to Know Tariq

Hey! I’m Tariq Peters, a Personal Branding Coach and creator of the P.H.A.S.E.S.® Framework.

I work with growth-minded founders who’ve already built the business and now want the brand. My focus is helping them turn their expertise into personal brands that attract premium clients, serious investors, and high-value partnerships.

With over seven years in strategic communications and media relations, I’ve built brand systems that blend sharp positioning, thought leadership, AI integration and visibility strategies that compound authority over time.

I’m also a CIPR Accredited PR Practitioner and PR Week UK 30 Under 30 honouree, as well as a mentor and DEI advocate committed to diversifying the PR and communications industry.

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"I started this website with a deep passion for lifelong learning and strategic communication. I set out to share insights that empower founders, entrepreneurs and purpose-led individuals to build thriving careers and fulfilling lives. What began as a platform for PR soon evolved into a new-found passion for AI-powered personal branding, where technology meets intentional visibility."

- Tariq Peters

Tariq Peters is a Personal Branding Coach and creator of the P.H.A.S.E.S.® Framework. He works with growth-minded founders to turn their expertise into scalable personal brands that position them as market leaders and revenue generators.

With over seven years in strategic communications and media relations, Tariq has built brand systems that combine sharp positioning, thought leadership, AI integration and visibility strategies that compound authority over time.

He helps founders cut through the noise, attract premium attention and convert it into high-value clients, investors and partnerships.

Born in Hackney, East London, Tariq graduated with honours in English Literature from De Montfort University before beginning his PR career in 2018 as a trainee with the Taylor Bennett Foundation, later returning as a mentor to support underrepresented talent entering the industry.

In 2020, he published When the Dust Settles: How to Get a Job in PR After the Pandemic, donating proceeds to Black Minds Matter. The launch was backed by PR Week UK, PRmoment and the UK Black Comms Network.

In 2021, Tariq was named in PR Week’s 30 Under 30 and joined the PR Week UK Awards judging panel.

That year, he also joined the first cohort of the BME Reverse Mentoring Scheme, a joint initiative between the CIPR and Taylor Bennett Foundation designed to drive structural change in the industry.

In 2025, Tariq was selected as a judge for the CIPR Excellence Awards and became a CIPR Accredited PR Practitioner, further cementing his commitment to driving standards and innovation within the industry.

Today, Tariq helps founders transform their voice, story and expertise into income-generating brand systems combining strategy, storytelling and sustainability to turn visibility into authority and authority into revenue and opportunity.

Connect with Tariq on LinkedIn and Instagram, and watch his video content on YouTube and TikTok.