Tariq Peters

Brand Authority Strategist | Creator of the P.H.A.S.E.S.® Brand Authority System

I help advisors whose revenue depends on trust turn their expertise into recognised authority through structured marketing and PR.

About Tariq

Recent Articles

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What’s Your Cheat Code?

The idea of a “cheat code” gets a bad rep. People hear it and think you cut corners. Took the easy route. Skipped the...
28 January 2026

This Is Goodbye…Sort Of: Why I’m Moving to Substack

TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of...
31 December 2025

Why “Aspiring” Is Ruining Your Personal Brand

Stop calling yourself aspiring.It’s shrinking you in real time. I saw a LinkedIn post a few weeks back that hit harder than it should...
26 December 2025

The Founder’s Christmas Eve Reflection: Why Your Story Is the Real Gift

You don’t need another marketing plan. You need a moment to pause. Christmas Eve isn’t just the end of the year. For many founders,...
24 December 2025

Treat Your Life Like a Visibility Campaign (This Is How You Actually Win)

Your Life Is a Visibility Campaign If no one knows what you do, how are they supposed to work with you? That’s the question...
19 December 2025

Inside the 12 Days of Canva AI: Rethinking Founder Visibility

Most content tells people what to do. I wanted to build something that helps them think. This December, instead of another festive content drop...
17 December 2025

Who Really Owns Your LinkedIn Page: You or Your Company?

Let me just say it straight. If you didn’t sign it over, then it’s yours. I’ve been holding off on saying this publicly for...
12 December 2025

You’re Only One Connection Away from Success

The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things...
10 December 2025

Stop Letting Time-Wasters Steal Your Future

Stay on the mission or be left behind. Some people stop. You didn’t. And that’s why this one’s for you. For the hustlers, the...
5 December 2025

Authority as a Gift: End the Year by Giving Value

Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As...
3 December 2025

Content Isn’t Optional Anymore: Why You MUST Create Now or Get Left Behind

Make content or get left behind You need to make content. That’s it. Not when you’ve got better lighting. Not when you feel confident....
28 November 2025

How Trying to Be for Everyone Makes You Invisible

If your brand is for everyone, it’s for no one. Early in my freelance career, I wanted to work with all kinds of people,...
26 November 2025
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