I’m Tariq Peters, a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping advisors turn authority into revenue by making their expertise visible, credible, and commercially effective.
I work with experienced advisors whose credibility is real but under-leveraged, helping them attract better clients, improve deal quality, and shorten sales cycles without relying on content volume or performative visibility.
With over eight years of experience in strategic communications and media relations, I design authority systems that align positioning, thought leadership, and selective third-party validation to reduce buyer risk. I’m a CIPR Accredited PR Practitioner and PR Week UK 30 Under 30 honouree.
I also mentor emerging practitioners and champion access and representation across the communications industry.
Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping advisors turn authority into revenue by making their expertise visible, credible, and commercially effective.
He works with experienced advisors whose credibility is real but under-leveraged, helping them build authority that attracts better clients, improves deal quality, and shortens sales cycles, without relying on content volume or performative visibility.
With over eight years of experience in strategic communications and media relations, Tariq designs authority systems that combine sharp positioning, decision-grade thought leadership, and selective third-party validation to reduce buyer risk and increase trust at decision-making level.
Born in Hackney, East London, Tariq graduated with honours in English Literature from De Montfort University before beginning his PR career in 2018 as a trainee with the Taylor Bennett Foundation. He later returned as a mentor to support underrepresented talent entering the industry.
In 2020, he published When the Dust Settles: How to Get a Job in PR After the Pandemic, donating proceeds to Black Minds Matter. The launch was supported by PR Week UK, PRmoment and the UK Black Comms Network.
In 2021, Tariq was named in PR Week’s 30 Under 30 and joined the PR Week UK Awards judging panel. In 2025, he became a CIPR Accredited PR Practitioner and was selected as a judge for the CIPR Excellence Awards.
Today, Tariq helps advisors turn visibility into authority, and authority into revenue.
Connect with Tariq on LinkedIn, Substack and Instagram, and watch his video content on YouTube and TikTok.
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