I’m Tariq Peters, a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping referral-dependent fractional CFOs and independent finance leaders build predictable inbound pipeline through structured brand authority.
I work with experienced independent finance operators whose credibility is real but under-leveraged, helping them reduce reliance on referrals and turn authority into structured inbound deal flow.
With over eight years of experience in strategic communications and media relations, I design authority systems that integrate branding, marketing and PR to strengthen positioning, reduce buyer risk and increase perceived value.
I’m a CIPR Accredited PR Practitioner and PRWeek 30 Under 30 honouree, and I mentor emerging practitioners while championing access and representation across the communications industry.
Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping referral-dependent fractional CFOs and independent finance leaders turn their expertise into recognised authority that drives predictable inbound pipeline, pricing power and commercial leverage.
He works with experienced independent finance operators whose credibility is real but under-leveraged, helping them reduce reliance on referrals, attract better clients and improve deal quality without relying on content volume or performative visibility.
With over eight years of experience in strategic communications and media relations, Tariq designs authority systems that combine sharp positioning, decision-grade thought leadership and selective third-party validation to reduce buyer risk, increase perceived value and strengthen trust at decision-maker level.
Born in Hackney, East London, Tariq graduated with honours in English Literature from De Montfort University before beginning his PR career in 2018 as a trainee with the Taylor Bennett Foundation. He later returned as a mentor supporting underrepresented talent entering the industry.
In 2020, he published When the Dust Settles: How to Get a Job in PR After the Pandemic, donating proceeds to Black Minds Matter. The launch was supported by PRWeek UK, PRmoment and the UK Black Comms Network.
In 2021, Tariq was named in PRWeek’s 30 Under 30 and joined the PRWeek UK Awards judging panel. In 2025, he became a CIPR Accredited PR Practitioner and a judge for the CIPR Excellence Awards.
Connect with Tariq on LinkedIn, Substack and Instagram, and watch his video content on YouTube and TikTok.
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