About Tariq

My Story

Get to Know Tariq

Hey! I’m Tariq Peters, a Personal Branding Coach and CIPR Accredited PR Practitioner, recognised in PR Week UK’s 30 Under 30 for my impact on the industry.

I’m also the creator of the P.H.A.S.E.S. Framework, a strategic method that helps purpose-led founders monetise their mindset, story and expertise to build authority, attract premium clients and unlock paid opportunities.

By integrating AI-powered visibility systems into my proven framework, I enable clients to establish authority faster and maintain a consistent presence across all platforms.

Alongside my client work, I’m a content creator and DEI advocate, committed to empowering the next generation of diverse talent in PR and communications.

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I started this blog to showcase the transformative power of PR when approached with intention and authenticity to build an effective personal brand. With a deep passion for lifelong learning and strategic communication, I set out to share insights that empower professionals, entrepreneurs and purpose-led individuals to build thriving careers and fulfilling lives. What began as a platform for PR storytelling soon evolved into a new-found passion for AI-powered personal branding, where technology meets intentional visibility."

- Tariq Peters

Tariq Peters is a Personal Branding Coach and CIPR Accredited PR Practitioner who helps purpose-led founders raise their profile with clarity, authority and strategic intent.

Born in Hackney, East London, Tariq graduated with honours in English Literature from De Montfort University.

He began his PR career in 2018 as a trainee with the Taylor Bennett Foundation. The initiative gave him hands-on experience and sparked a lasting commitment to improving diversity across the communications industry.

In 2020, he returned to the Foundation as a mentor, supporting graduates through its six-month training programme. That same year, inspired by the uncertainty facing job seekers during the pandemic, he published When the Dust Settles: How to Get a Job in PR After the Pandemic. 

The launch was supported by PR Week UK, PRmoment and the UK Black Comms Network, with all proceeds donated to Black Minds Matter, a charity connecting Black individuals and families with free mental health services.

In recognition of his impact, Tariq was named in PR Week UK’s prestigious 30 Under 30 list in 2021.

He later joined the PR Week UK Awards judging panel, reviewing campaigns in categories such as Best Use of Creativity and Best Influencer Marketing Campaign.

That same year, he joined the first cohort of the PR industry’s BME Reverse Mentoring Scheme.

Created by the CIPR and Taylor Bennett Foundation, the initiative was designed to encourage honest dialogue and drive structural change in how organisations approach DEI.

As the creator of the P.H.A.S.E.S. Framework, Tariq helps purpose-led founders monetise their mindset, story and expertise.

Through strategy, coaching, workshops, masterclasses and digital content, he equips clients to build personal brands that attract press, premium clients and paid opportunities.

By integrating AI-powered visibility systems into his proven framework, he enables clients to establish authority faster and maintain a consistent presence across all platforms.

More than a strategist, Tariq is a champion of purposeful storytelling. He shows that when personal branding and AI are applied with clarity, intention and authenticity, visibility becomes influence, and influence becomes income.

Connect with Tariq on LinkedIn and Instagram, and watch his video content on YouTube and TikTok.