Most content tells people what to do. I wanted to build something that helps them think.
This December, instead of another festive content drop full of tips or ‘5 things I learned about myself in 2025’ posts, I tested something different.
I used Canva AI to build 12 interactive tools. Each one is designed to shift how founders think about visibility, not just what they post.
No PDFs. No lectures. Just short, focused tools that give people an experience, not another document that won’t even be touched.
Why I Did It This Way
We’re not short on content. We’re short on clarity.
Founders don’t need another checklist. They need to see where they’re stuck and why the tactics aren’t landing.
Most content is passive. It entertains or informs but rarely changes behaviour. So, I built tools that prompt reflection, force decisions, surface blind spots and create contrast.
If a carousel or ChatGPT summary can replace your content, it likely will.
These tools can’t.
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Why Canva AI?
Most people still associate Canva with design. Specifically, templates, slides and branding assets.
But its AI features go much deeper now. With the right structure, you can build decision-making tools, mini quizzes, diagnostics and personalised experiences right inside Canva.
That shift unlocks a new use case entirely. Content becomes interactive. Learning becomes embedded. Visibility becomes intentional.
It stops being about what should I post today?
It starts with what thoughts do I want to trigger?
The Logic Behind the Series
The 12 tools weren’t random. I designed them to follow a strategic arc that mirrors how founders typically struggle with visibility.
Five stages:
1. Diagnosis before execution
Founders often reach for tactics too soon. The early tools help spot the actual bottleneck.
2. Belief-breaking
A few tools directly challenge the biggest lies people are sold about visibility, like “just be consistent” or “more content = more growth”.
3. Expansion of thinking
Midway, the tools show visibility as a system. Not just LinkedIn posts.
4. Systems over isolated actions
The later tools focus on how visibility compounds through habits, trade-offs and layered actions.
5. Reflection and readiness
The final tools shift the focus to sustainability. Are you actually ready for consistent visibility in 2026?
The series was built to compound. Each day builds on the last.
What the Tools Actually Do
Over 12 days, my subscribers will interact with tools that help them:
- Spot visibility issues through case studies
- Separate myths from facts
- Reflect on how systems thinking beats “just post”
- Explore earned media beyond content
- Understand how habits impact visibility
- See why effort ≠ traction
- Learn the P.H.A.S.E.S.® Framework
- Identify overconfidence or gaps
- Reflect on readiness for the year ahead
Every tool took under five minutes to complete. Insight compounds when friction is low.
Why This Matters for Founders
If you’re a founder building in public, the last thing you need is another “how to be visible” post. You need clarity, traction and momentum.
Interactive tools:
- force you to make decisions
- reveal hidden assumptions
- help you see where your process is off
Founders don’t need more information.
They need better thinking about visibility.
This series was a live demonstration of that.
What’s Next
I’ll be breaking down the full series on YouTube soon.
That’ll cover:
- How I built the tools
- What performed best
- What flopped
- What I’d change next time
- How to apply this model to your own visibility strategy in 2026
This campaign was the test.
That breakdown will show the blueprint.
Moving Forward
If your content doesn’t force someone to think, reflect or act, it’ll fade fast.
Experiential content wins. Not because it’s fancy. But because it’s harder to ignore and harder to copy.
If you’re interested in having a look, check it out here.
See you next week!
