Your personal brand isn’t just a logo, a LinkedIn headline or a few decent posts. It’s an ecosystem. If you’re serious about building real career momentum, not just visibility, then you need more than a profile. You need a system that works while you sleep, speaks before you enter the room and connects the dots...

One of the main things that stops us from showing up is the fear of being judged. You’ve got something valuable to share. An idea, a skill, a perspective. But just as you’re about to post that video, publish that blog, or speak up in a meeting…doubt creeps in.  What if they don’t like it?...

Let’s be clear, you don’t need to love social media to build a strong personal brand. To be honest, I’m not the biggest fan of social media, but I soon learned it’s important for what needs to be done and for having the power to control my own narrative. You don’t need to post daily,...

Waking up early to work on your business before your 9-5 is hard. Staying up late scrolling through social media is hard too. One moves you forward, the other holds you back. Either way, you’re choosing what you decide to prioritise. I know many people have a love/hate relationship with the phrase “choose your hard”,...

“What do you do?”. It’s a question we hear all the time. But when someone asked me that at a friend’s engagement party a couple of weeks back, I wasn’t expecting the follow-up to leave such a mark I told them, “I’m a personal branding coach & strategist.” Their eyes lit up. “That’s really interesting....

As you may have heard me mention many times, telling your story is one of the most powerful ways to build a personal brand. It creates connection, trust and authenticity. However, many professionals still hold back because they are afraid of oversharing or sounding too personal online. Honestly, the hesitation makes sense. Putting yourself out...

Ambition can be a beautiful thing until it burns you out. We’re told to hustle, push harder and chase our dreams. And for many of us, especially Black professionals and first-gen founders, ambition isn’t just a choice. It feels like a constant state of survival, knowing that you have a lot riding on this working....

In an era where personal branding shapes business opportunities, ghostwriting has become one of the most powerful and often invisible tools behind the rise of thought leaders, CEOs and founders. From LinkedIn posts that spark conversation to newsletters that drive sales, today’s most recognisable voices are often shaped by skilled writers working quietly behind the...

Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...