The idea of a “cheat code” gets a bad rep. People hear it and think you cut corners. Took the easy route. Skipped the hard stuff. But that thinking is outdated. What used to look like cheating is now just a competitive advantage. And the rise of AI has made that clearer than ever. We...

TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of each month moving forward. // Since 7 August 2024, I’ve published a weekly article every Wednesday. No skips. No days off. Just consistent output, week after week. That season taught me...

You don’t need another marketing plan. You need a moment to pause. Christmas Eve isn’t just the end of the year. For many founders, it’s the one time in the calendar when everything goes quiet. No client calls. No pitch decks. Just you, the year that was, and the voice in your head asking, “What’s...

Most content tells people what to do. I wanted to build something that helps them think. This December, instead of another festive content drop full of tips or ‘5 things I learned about myself in 2025’ posts, I tested something different. I used Canva AI to build 12 interactive tools. Each one is designed to...

The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry. It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single...

Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As we embrace the first week of December, we’re finally starting to wind down from what’s been a mad 2025. The inbox is quieter, calendars are clearing up and everyone’s easing into...

If your brand is for everyone, it’s for no one. Early in my freelance career, I wanted to work with all kinds of people, but over time, I realised that it wasn’t sustainable. The people who wanted my support couldn’t afford my services, and the people who could afford it didn’t understand why personal branding...

Most founders are sitting on hours of content, but none of it is working for them. Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.  This is where AI can make a real difference. Not to replace your voice. But...

You get lucky. A trend hits. You post something reactive. It blows up. People notice. You have DMs, inbound leads and new interest. And then it fizzles. Because you have nothing to follow up with.  No next step.  No depth.  No proof of work. This is where most founders lose momentum. They’ve built attention, not...

755 days. That’s how long we’ve got until 30 November 2027 rolls in before it becomes too late to build a defensible personal brand. I wrote about this on LinkedIn and spoke about it on YouTube, and in short, it was joining a webinar presented by Daniel Priestley that made me realise that this is...