Most people don’t think about how others meet them. They walk into rooms assuming everyone sees them the same way. That couldn’t be further from the truth. Everyone you meet is at a different level of awareness. Some don’t even realise they need what you offer. Others are comparing you with alternatives. And some are...

If you’re building a brand as a founder, waiting around for people to find you is not a strategy. It’s wishful thinking. The brands that grow consistently don’t rely on luck alone. They follow a method. One that works across industries, budgets and stages. It’s called the PESO Model© and was created by Gini Dietrich....

Most founders don’t lose deals because their product isn’t good. They lose them because no one knows who they are. The harsh truth? Investors rarely back what they can’t see. If they haven’t heard your name, seen your work or followed your journey, they’ll move on to someone who’s already shown up.  This is where...

Most people only look at their brand when something goes wrong. A missed opportunity. A quiet inbox. An investor who walked away. By then, it’s already too late. The truth is, your brand needs regular check-ups just like your health. A weak brand might survive in the short term, but it will never sustain long-term...

This year’s theme for Black History Month UK 2025 is “Standing Firm in Power and Pride”. I’m focusing this piece on Black founders. Being one myself, I’m deeply aware of the resilience it takes to build something of your own while carrying the weight of representation. Black History Month is more than reflection. It’s a...

AI won’t replace you. You’ll be replaced by a competitor who uses it better than you. That’s the real risk. Not AI taking over your business or job. It’s becoming irrelevant because someone else got sharper, faster and more consistent with the tech while you were still trying to prove you could do everything yourself....

Your phone explodes with breaking news and something big just happened. Everyone’s talking about it. Most stay silent, unsure what to say. But the smarter, more proactive founders? They see an opening. Some may have even seen an opening before it happened.  That’s where newsjacking comes in. It’s not about jumping on every headline. It’s...

You were someone before you became this version of you. Don’t hide that part. It’s tempting to only show the highlight reel, the polished LinkedIn bio, the confident brand shoot and the professional wins. But the most powerful thing you can do to earn trust isn’t presenting a flawless version of yourself. It’s showing who...

I used to believe I had to keep my cards close to my chest. That if I shared too much, someone would copy me, take my ideas or move ahead faster. That mindset was rooted in scarcity. And it kept me stuck. The truth is that most people aren’t competing with you. They’re trying to...

AI can help you work faster. But it can also make you sound robotic and inauthentic in the process. That’s the part many people don’t realise until it’s too late. Founders are now using a range of AI tools to push out content to share on social media, which is smart, until they feed in...