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Editor’s Pick
Let’s be honest – the hustle and bustle doesn’t always fill your cup. It might pay the bills and build your career, but when was the last time you did something just for you? Not for your client, not for LinkedIn clout, but purely for the joy of it? That’s where passion projects come in....
If you’re waiting for your work to speak for itself, you might be waiting for a long time.  This is the uncomfortable truth that many emerging founders wrestle with, especially those raised to believe that humility means silence. But in today’s noisy, fast-paced world, staying quiet doesn’t make you noble. It makes you invisible. Why...
A year ago today, I hit publish on my first blog post. No fancy launch. No polished strategy. Just me, sitting in my room, trying to make sense of my next move after losing a job that drained me. I was tired. Tired of being invisible. Tired of playing it safe. Tired of knowing I...
Whether you like it or not, attention is the most valuable currency. We’re competing with viral videos, breaking news, trending memes and sponsored ads all fighting for the same precious seconds of someone’s scroll. Data from Wyzowl found that 78% of consumers prefer to watch short-form videos when learning about a product or service. So,...
If I could go back and speak to my younger self, the one just stepping into the professional world, full of ambition but unsure of the rules, I’d talk about personal branding. Not the version you see online today, filled with buzzwords, curated feeds and forced authenticity. I’m talking about the version rooted in purpose,...
A couple of months ago, I served as a judge for the CIPR Excellence Awards 2025 and attended the award show a few weeks ago, which proved to be an eventful evening. I caught up with old friends, colleagues and people in the industry who I didn’t even think would know who I am. A...
You don’t need constant media coverage to build a powerful brand. Sometimes, all it takes is one feature if you know how to stretch it across your branding ecosystem. I remember the first time I landed a press feature following my journey into entrepreneurship. I was excited! I shared it once on LinkedIn and moved...
Your personal brand is not built once. It is built over time through action, experience and growth. And at the core of that growth is one simple principle: lifelong learning. I talk a lot about authenticity, visibility and consistency in personal branding. But one thing that often gets overlooked is how learning fuels it all....
Your personal brand isn’t just a logo, a LinkedIn headline or a few decent posts. It’s an ecosystem. If you’re serious about building real career momentum, not just visibility, then you need more than a profile. You need a system that works while you sleep, speaks before you enter the room and connects the dots...
One of the main things that stops us from showing up is the fear of being judged. You’ve got something valuable to share. An idea, a skill, a perspective. But just as you’re about to post that video, publish that blog, or speak up in a meeting…doubt creeps in.  What if they don’t like it?...
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About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founder-led B2B experts whose revenue depends on trust turn their expertise into recognised authority that strengthens pipeline, pricing and commercial leverage.

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