Waking up early to work on your business before your 9-5 is hard. Staying up late scrolling through social media is hard too. One moves you forward, the other holds you back. Either way, you’re choosing what you decide to prioritise. I know many people have a love/hate relationship with the phrase “choose your hard”,...

“What do you do?”. It’s a question we hear all the time. But when someone asked me that at a friend’s engagement party a couple of weeks back, I wasn’t expecting the follow-up to leave such a mark I told them, “I’m a personal branding coach & strategist.” Their eyes lit up. “That’s really interesting....

As you may have heard me mention many times, telling your story is one of the most powerful ways to build a personal brand. It creates connection, trust and authenticity. However, many professionals still hold back because they are afraid of oversharing or sounding too personal online. Honestly, the hesitation makes sense. Putting yourself out...

Ambition can be a beautiful thing until it burns you out. We’re told to hustle, push harder and chase our dreams. And for many of us, especially Black professionals and first-gen founders, ambition isn’t just a choice. It feels like a constant state of survival, knowing that you have a lot riding on this working....

Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...

Behind every successful professional is a trusted network that offers perspective, challenges their thinking and holds them accountable. This is what they call a personal advisory board, and it has been an important part of my professional development journey. As Podcast Host of “Vitamin U” and Founder of Reidentify, Jonathan Reid said in his interview:...

Social proof plays a huge role in how your brand is perceived. It builds trust, boosts credibility and influences how quickly someone is willing to work with you. I used to underestimate the importance of testimonials, but freelancing quickly changed my view on this, and I understood how important it is. When your next opportunity...

Over the past few years, I’ve seen an ongoing debate about whether press releases still hold value or if storytelling is the more effective approach for getting your brand out there.  Some argue that press releases have lost relevance in the digital content space, while others say they still play a crucial role in gaining...

Changing careers can feel like stepping into the unknown. Whether you’re pivoting to a new industry or taking a leap into self-employment, your personal brand is the bridge that connects your past experiences to your future aspirations. Alexandra Aileru, Founder of Confident Career Switch, said it best: “Misalignment between your role and values often causes...