When most people think of cashback platforms, they picture big tech companies offering small savings in return for their loyalty. But for entrepreneur and former hedge fund trader Matthew Addai, the concept held far more potential.  After stepping away from a high-paying role in finance, he used the time to question the systems that shape...

If I could go back and speak to my younger self, the one just stepping into the professional world, full of ambition but unsure of the rules, I’d talk about personal branding. Not the version you see online today, filled with buzzwords, curated feeds and forced authenticity. I’m talking about the version rooted in purpose,...

A couple of months ago, I served as a judge for the CIPR Excellence Awards 2025 and attended the award show a few weeks ago, which proved to be an eventful evening. I caught up with old friends, colleagues and people in the industry who I didn’t even think would know who I am. A...

Your personal brand is not built once. It is built over time through action, experience and growth. And at the core of that growth is one simple principle: lifelong learning. I talk a lot about authenticity, visibility and consistency in personal branding. But one thing that often gets overlooked is how learning fuels it all....

Let’s be clear, you don’t need to love social media to build a strong personal brand. To be honest, I’m not the biggest fan of social media, but I soon learned it’s important for what needs to be done and for having the power to control my own narrative. You don’t need to post daily,...

Waking up early to work on your business before your 9-5 is hard. Staying up late scrolling through social media is hard too. One moves you forward, the other holds you back. Either way, you’re choosing what you decide to prioritise. I know many people have a love/hate relationship with the phrase “choose your hard”,...

The internet has been a game-changer for people and businesses around the world. It has opened doors, created connections, and sparked countless opportunities. But with every blessing comes a challenge, and in the digital space, that often means facing negativity in the form of cyberbullying, online trolling and relentless criticism that can take a toll...

In the evolving world of search engine optimisation (SEO) and digital marketing, Rejoice Ojiaku has carved out a remarkable career, blending technical expertise with a passion for advocacy. From an unexpected start in SEO to becoming a leading voice in the industry, she has not only honed the art of search but also championed diversity...

Many people focus on building a strong social media presence, showcasing expertise or refining their content strategy. But before any of that, there’s one fundamental element that shapes your brand’s identity, and that is your name. Before I became a PR Consultant and Personal Branding Coach, I ran a music platform where I purposely chose...

Chelena Peart is committed to helping women entrepreneurs increase their visibility and attract clients through LinkedIn.  With nearly two decades in IT contracting before pivoting to online marketing, she knows firsthand what it takes to reinvent yourself and establish authority in the digital space.  As the founder of The Vault Virtual Agency, Chelena specialises in...