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Whether you like it or not, attention is the most valuable currency. We’re competing with viral videos, breaking news, trending memes and sponsored ads all fighting for the same precious seconds of someone’s scroll. Data from Wyzowl found that 78% of consumers prefer to watch short-form videos when learning about a product or service. So,...

About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping referral-dependent fractional CFOs turn their expertise into recognised authority that drives predictable inbound pipeline, pricing power and commercial leverage.

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