Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying a business’s profile or building credibility, while others believe it remains a powerful tool for brand awareness and long-term growth. The reality lies somewhere in between. While PR may not be...