TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of each month moving forward. // Since 7 August 2024, I’ve published a weekly article every Wednesday. No skips. No days off. Just consistent output, week after week. That season taught me...

Stop calling yourself aspiring.It’s shrinking you in real time. I saw a LinkedIn post a few weeks back that hit harder than it should have. One of those posts you read once, then read again, then sit back and think, yeah… that was me. The post was from Stephanie J, and she didn’t tiptoe around...

You don’t need another marketing plan. You need a moment to pause. Christmas Eve isn’t just the end of the year. For many founders, it’s the one time in the calendar when everything goes quiet. No client calls. No pitch decks. Just you, the year that was, and the voice in your head asking, “What’s...

Your Life Is a Visibility Campaign If no one knows what you do, how are they supposed to work with you? That’s the question I kept asking myself when I started building my brand. It hit me again this December, sitting in a Santa hat, dropping LinkedIn posts like mince pies, and wondering why more...

Let me just say it straight. If you didn’t sign it over, then it’s yours. I’ve been holding off on saying this publicly for a while. Not because I didn’t have thoughts, but because I didn’t want to “rock the boat.” You know how it goes. But I’ve seen too much now. Too many stories....

The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry. It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single...

Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As we embrace the first week of December, we’re finally starting to wind down from what’s been a mad 2025. The inbox is quieter, calendars are clearing up and everyone’s easing into...

Make content or get left behind You need to make content. That’s it. Not when you’ve got better lighting. Not when you feel confident. Now. I say it with respect, but also with urgency, because visibility isn’t optional anymore. If you’re not putting yourself out there, you’re invisible. That means fewer opportunities. Fewer connections. Fewer...

If your brand is for everyone, it’s for no one. Early in my freelance career, I wanted to work with all kinds of people, but over time, I realised that it wasn’t sustainable. The people who wanted my support couldn’t afford my services, and the people who could afford it didn’t understand why personal branding...

Most founders are sitting on hours of content, but none of it is working for them. Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.  This is where AI can make a real difference. Not to replace your voice. But...