Your personal brand isn’t your LinkedIn headline. It’s not your logo or your Instagram grid. It’s built on what you talk about, what you care about and what people remember you for. That starts with your pillars. Your core pillars are 3–5 key themes that shape how people see you. They guide your content, your...
Most people only look at their brand when something goes wrong. A missed opportunity. A quiet inbox. An investor who walked away. By then, it’s already too late. The truth is, your brand needs regular check-ups just like your health. A weak brand might survive in the short term, but it will never sustain long-term...
From documenting local businesses as a young videographer to capturing the inner workings of 10 Downing Street, Richard Etienne’s career has been rooted in amplifying the voices of others, especially those often overlooked. But behind the camera and beyond the job titles, he spent years quietly navigating spaces where he never quite felt like he...
We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...
Kenneth Ekow didn’t grow up planning to become a founder, but looking back, the signs were always there. As a middle child in a Ghanaian household navigating two cultures, he was the one asking questions, connecting dots and telling stories that no one else had thought to tell. ` Today, he’s the founder of Scale...
I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...
AI won’t replace you. You’ll be replaced by a competitor who uses it better than you. That’s the real risk. Not AI taking over your business or job. It’s becoming irrelevant because someone else got sharper, faster and more consistent with the tech while you were still trying to prove you could do everything yourself....
Your phone explodes with breaking news and something big just happened. Everyone’s talking about it. Most stay silent, unsure what to say. But the smarter, more proactive founders? They see an opening. Some may have even seen an opening before it happened. That’s where newsjacking comes in. It’s not about jumping on every headline. It’s...
A friend of mine recently reached out and asked why I’m not editing my long-form videos. He pointed out the pauses, the filler words and the rough presentation. I told him there’s a method to the madness. It might look messy now, but in a few years, it will all make sense. I’m building a...
I’ve just come back from Ideas Fest 2025 and it was nothing short of mind-blowing. It’s called the Glastonbury of business for a reason. The energy, the people, the conversations, all of it reminded me of one crucial truth: you need to learn how to engineer your luck. Engineering luck isn’t some mystical thing. It’s...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
