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Personal Branding
Let me just say it straight. If you didn’t sign it over, then it’s yours. I’ve been holding off on saying this publicly for a while. Not because I didn’t have thoughts, but because I didn’t want to “rock the boat.” You know how it goes. But I’ve seen too much now. Too many stories....
The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry. It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single...
Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As we embrace the first week of December, we’re finally starting to wind down from what’s been a mad 2025. The inbox is quieter, calendars are clearing up and everyone’s easing into...
Make content or get left behind You need to make content. That’s it. Not when you’ve got better lighting. Not when you feel confident. Now. I say it with respect, but also with urgency, because visibility isn’t optional anymore. If you’re not putting yourself out there, you’re invisible. That means fewer opportunities. Fewer connections. Fewer...
If your brand is for everyone, it’s for no one. Early in my freelance career, I wanted to work with all kinds of people, but over time, I realised that it wasn’t sustainable. The people who wanted my support couldn’t afford my services, and the people who could afford it didn’t understand why personal branding...
Most founders are sitting on hours of content, but none of it is working for them. Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.  This is where AI can make a real difference. Not to replace your voice. But...
Don’t Give Up. Build It Anyway I wasn’t in the mood to record that video. I had other content lined up. But I made a promise to myself. And that promise matters more than how I feel on any given day. This journey’s been full of doubts, setbacks and long nights. Still, I show up....
Everyone’s Doing the Best They Can – Are You Giving Yourself Credit? Some things don’t hit until you hear them at the right time. Elfried Samba said something on the Bread and Butter Podcast that shook me. It wasn’t new. It wasn’t complex. But it landed differently: Everyone is doing the best they can with...
755 days. That’s how long we’ve got until 30 November 2027 rolls in before it becomes too late to build a defensible personal brand. I wrote about this on LinkedIn and spoke about it on YouTube, and in short, it was joining a webinar presented by Daniel Priestley that made me realise that this is...
If you’re still winging it with your visibility, you’re wasting time and missing chances. Most founders stay reactive. They post when they remember. Pitch when it’s too late. Watch others get media and call it luck. It’s not luck. It’s planning. What Is a Visibility Calendar Call it what you want, PR calendar, editorial calendar,...
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About Tariq

Tariq Peters is a Personal Branding Coach & Strategist who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.

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