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Personal Branding
Asking for help isn’t always easy. Whether it’s pride, fear of rejection or the belief that we should “figure it out ourselves”, too many of us struggle in silence rather than reaching out. But here’s the truth: No one succeeds alone. Listening to the Bread & Butter Podcast recently, a key message stood out from...
Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up things like alcohol, takeaway, sweets, chocolate and pastries, to name a few. Lent has long been associated with sacrifice, self-discipline and spiritual reflection. Traditionally, it was a period of fasting and...
Changing careers can feel overwhelming, especially when you’re stuck in a role that no longer aligns with your values.  Alexandra Aileru knows this feeling all too well. After years as a dedicated teacher, she found herself burnt out, undervalued and searching for a new path. With no clear roadmap, a trusted mentor introduced her to...
Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out.  The reality is many of us were led to believe...
I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very easy to be your own harshest critic. However, I soon realised that if I wouldn’t tear down my closest friends and family when they were struggling, why would I do it...
I can’t recall exactly when I first heard the term ‘digital footprint’, but I know it occurred many years ago when someone said a few not-so-nice things on social media and lost their job in the process.  I was always mindful of being professional and presentable in the workplace. Yet, I never thought much about...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it.  However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
As we approach the final quarter of the year, it’s the perfect time to reflect on your personal brand. In 2025, your ability to stand out and showcase your expertise will be critical in unlocking new opportunities and meaningful connections. This year has flown by, and whatever plans you have in place will require you...
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About Tariq

Tariq Peters is a Personal Branding Coach who helps purpose-led founders turn their expertise into scalable, AI-powered personal brands using the P.H.A.S.E.S. Framework.

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