Tag

Personal Branding
We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...
Kenneth Ekow didn’t grow up planning to become a founder, but looking back, the signs were always there. As a middle child in a Ghanaian household navigating two cultures, he was the one asking questions, connecting dots and telling stories that no one else had thought to tell. ` Today, he’s the founder of Scale...
I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...
AI won’t replace you. You’ll be replaced by a competitor who uses it better than you. That’s the real risk. Not AI taking over your business or job. It’s becoming irrelevant because someone else got sharper, faster and more consistent with the tech while you were still trying to prove you could do everything yourself....
Your phone explodes with breaking news and something big just happened. Everyone’s talking about it. Most stay silent, unsure what to say. But the smarter, more proactive founders? They see an opening. Some may have even seen an opening before it happened.  That’s where newsjacking comes in. It’s not about jumping on every headline. It’s...
A friend of mine recently reached out and asked why I’m not editing my long-form videos. He pointed out the pauses, the filler words and the rough presentation. I told him there’s a method to the madness. It might look messy now, but in a few years, it will all make sense. I’m building a...
I’ve just come back from Ideas Fest 2025 and it was nothing short of mind-blowing. It’s called the Glastonbury of business for a reason. The energy, the people, the conversations, all of it reminded me of one crucial truth: you need to learn how to engineer your luck. Engineering luck isn’t some mystical thing. It’s...
You were someone before you became this version of you. Don’t hide that part. It’s tempting to only show the highlight reel, the polished LinkedIn bio, the confident brand shoot and the professional wins. But the most powerful thing you can do to earn trust isn’t presenting a flawless version of yourself. It’s showing who...
I created this video to sound the alarm on something I believe is urgent—we have until November 2027 to build a strong personal brand or risk falling behind in the next economy. That insight hit me hard during a webinar by Daniel Priestley, and since then, it’s reshaped how I see everything. As a personal...
I used to believe I had to keep my cards close to my chest. That if I shared too much, someone would copy me, take my ideas or move ahead faster. That mindset was rooted in scarcity. And it kept me stuck. The truth is that most people aren’t competing with you. They’re trying to...
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About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founder-led B2B experts whose revenue depends on trust turn their expertise into recognised authority that strengthens pipeline, pricing and commercial leverage.

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Recent Post

What’s Your Cheat Code?
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