Your personal brand isn’t just a logo, a LinkedIn headline or a few decent posts. It’s an ecosystem. If you’re serious about building real career momentum, not just visibility, then you need more than a profile. You need a system that works while you sleep, speaks before you enter the room and connects the dots...

One of the main things that stops us from showing up is the fear of being judged. You’ve got something valuable to share. An idea, a skill, a perspective. But just as you’re about to post that video, publish that blog, or speak up in a meeting…doubt creeps in.  What if they don’t like it?...

Let’s be clear, you don’t need to love social media to build a strong personal brand. To be honest, I’m not the biggest fan of social media, but I soon learned it’s important for what needs to be done and for having the power to control my own narrative. You don’t need to post daily,...

“What do you do?”. It’s a question we hear all the time. But when someone asked me that at a friend’s engagement party a couple of weeks back, I wasn’t expecting the follow-up to leave such a mark I told them, “I’m a personal branding coach & strategist.” Their eyes lit up. “That’s really interesting....

Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...

Behind every successful professional is a trusted network that offers perspective, challenges their thinking and holds them accountable. This is what they call a personal advisory board, and it has been an important part of my professional development journey. As Podcast Host of “Vitamin U” and Founder of Reidentify, Jonathan Reid said in his interview:...

Social proof plays a huge role in how your brand is perceived. It builds trust, boosts credibility and influences how quickly someone is willing to work with you. I used to underestimate the importance of testimonials, but freelancing quickly changed my view on this, and I understood how important it is. When your next opportunity...

Podcasting has emerged as one of the most powerful tools for building trust, sharing stories and creating meaningful impact. In a world saturated with content, it offers depth, authenticity and connection. Many people are familiar with podcasts from a consumer perspective, but few understand their intricacies better than Jonathan Reid.  As a dynamic communicator, creative...

Changing careers can feel like stepping into the unknown. Whether you’re pivoting to a new industry or taking a leap into self-employment, your personal brand is the bridge that connects your past experiences to your future aspirations. Alexandra Aileru, Founder of Confident Career Switch, said it best: “Misalignment between your role and values often causes...