TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of each month moving forward. // Since 7 August 2024, I’ve published a weekly article every Wednesday. No skips. No days off. Just consistent output, week after week. That season taught me...

You don’t need another marketing plan. You need a moment to pause. Christmas Eve isn’t just the end of the year. For many founders, it’s the one time in the calendar when everything goes quiet. No client calls. No pitch decks. Just you, the year that was, and the voice in your head asking, “What’s...

Your Life Is a Visibility Campaign If no one knows what you do, how are they supposed to work with you? That’s the question I kept asking myself when I started building my brand. It hit me again this December, sitting in a Santa hat, dropping LinkedIn posts like mince pies, and wondering why more...

The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry. It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single...

Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As we embrace the first week of December, we’re finally starting to wind down from what’s been a mad 2025. The inbox is quieter, calendars are clearing up and everyone’s easing into...

Make content or get left behind You need to make content. That’s it. Not when you’ve got better lighting. Not when you feel confident. Now. I say it with respect, but also with urgency, because visibility isn’t optional anymore. If you’re not putting yourself out there, you’re invisible. That means fewer opportunities. Fewer connections. Fewer...

Most founders are sitting on hours of content, but none of it is working for them. Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.  This is where AI can make a real difference. Not to replace your voice. But...

Don’t Give Up. Build It Anyway I wasn’t in the mood to record that video. I had other content lined up. But I made a promise to myself. And that promise matters more than how I feel on any given day. This journey’s been full of doubts, setbacks and long nights. Still, I show up....

Everyone’s Doing the Best They Can – Are You Giving Yourself Credit? Some things don’t hit until you hear them at the right time. Elfried Samba said something on the Bread and Butter Podcast that shook me. It wasn’t new. It wasn’t complex. But it landed differently: Everyone is doing the best they can with...

If you’re still winging it with your visibility, you’re wasting time and missing chances. Most founders stay reactive. They post when they remember. Pitch when it’s too late. Watch others get media and call it luck. It’s not luck. It’s planning. What Is a Visibility Calendar Call it what you want, PR calendar, editorial calendar,...