If you’re still winging it with your visibility, you’re wasting time and missing chances. Most founders stay reactive. They post when they remember. Pitch when it’s too late. Watch others get media and call it luck. It’s not luck. It’s planning. What Is a Visibility Calendar Call it what you want, PR calendar, editorial calendar,...

Most people don’t think about how others meet them. They walk into rooms assuming everyone sees them the same way. That couldn’t be further from the truth. Everyone you meet is at a different level of awareness. Some don’t even realise they need what you offer. Others are comparing you with alternatives. And some are...

People say, “just share your story”, like it’s the easiest thing in the world. But here’s what no one warns you about: the awkwardness, the vulnerability, the creeping doubt that you’ve said too much. The weird silence that comes after posting something real. Not because it flopped. But because it made you feel exposed. The...

From documenting local businesses as a young videographer to capturing the inner workings of 10 Downing Street, Richard Etienne’s career has been rooted in amplifying the voices of others, especially those often overlooked. But behind the camera and beyond the job titles, he spent years quietly navigating spaces where he never quite felt like he...

We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...

I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...

AI won’t replace you. You’ll be replaced by a competitor who uses it better than you. That’s the real risk. Not AI taking over your business or job. It’s becoming irrelevant because someone else got sharper, faster and more consistent with the tech while you were still trying to prove you could do everything yourself....

A friend of mine recently reached out and asked why I’m not editing my long-form videos. He pointed out the pauses, the filler words and the rough presentation. I told him there’s a method to the madness. It might look messy now, but in a few years, it will all make sense. I’m building a...

I’ve just come back from Ideas Fest 2025 and it was nothing short of mind-blowing. It’s called the Glastonbury of business for a reason. The energy, the people, the conversations, all of it reminded me of one crucial truth: you need to learn how to engineer your luck. Engineering luck isn’t some mystical thing. It’s...

I used to believe I had to keep my cards close to my chest. That if I shared too much, someone would copy me, take my ideas or move ahead faster. That mindset was rooted in scarcity. And it kept me stuck. The truth is that most people aren’t competing with you. They’re trying to...