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Personal Development
Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more often than not it can be considered more of a hindrance than a help.  Perfectionism is generally deemed a negative trait because it often leads to excessive self-criticism, anxiety, procrastination, and...
I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very easy to be your own harshest critic. However, I soon realised that if I wouldn’t tear down my closest friends and family when they were struggling, why would I do it...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it.  However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
Rejection is something we all face, yet it’s rarely talked about openly. Whether you’ve missed out on a job opportunity, had a pitch declined, or received criticism on a project, rejection can sting. But here’s the thing: rejection doesn’t have to be the end of the road. In fact, it can pave the way for something...
Starting a job search as a recent graduate can be incredibly daunting, especially with how competitive the market is today. When I graduated from university, I thought I’d just apply to a few roles and land a job within a week. I couldn’t have been more wrong. Back then, it’s fair to say that I...
Back in October, I attended the UK Black Business Show, an annual business event for Black entrepreneurs, business owners, start-ups and early career professionals in Europe. One of the sessions that I refused to miss out on was on the topic of ‘Building a Personal Brand and What Does It Take To Stand Out in...
Building a personal brand is no small feat and takes consistent effort and a clear strategy. It can feel overwhelming at times, but utilising a PR content calendar has been a real game-changer for me. It’s helped me stay organised, focused and intentional with my branding efforts A PR content calendar serves as a roadmap,...
I’m a strong advocate for networking and meeting new people. It’s a valuable way to connect with those who can open doors, create partnerships, and support your career growth. However, the real power lies in the follow-up and where the relationships truly begin to blossom. After an initial exchange, it’s easy for both parties to...
Today is World Kindness Day, an annual event encouraging individuals to practice kindness in their daily lives. As much as it serves as a reminder to prioritise compassion and goodwill in our lives, we must not forget the simple golden rule to navigate life: “Treat others the way you want to be treated”.  If you...
In any realm of business, life, and relationships, trust remains an important element and plays a massive part in making others feel comfortable and familiar with you. Trust makes people more likely to do business with you and is the core of any successful personal brand.  If you’re keen to attract an audience of people...
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About Tariq

Tariq Peters is a Personal Branding Coach who helps purpose-led founders turn their expertise into scalable, AI-powered personal brands using the P.H.A.S.E.S.® Framework.

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