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Personal Development
Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up things like alcohol, takeaway, sweets, chocolate and pastries, to name a few. Lent has long been associated with sacrifice, self-discipline and spiritual reflection. Traditionally, it was a period of fasting and...
Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out.  The reality is many of us were led to believe...
I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn post I shared last week about staying focused, staying committed and making 2025 your best year yet, even when the motivation fades. Going against the grain is never easy, and in...
Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more often than not it can be considered more of a hindrance than a help.  Perfectionism is generally deemed a negative trait because it often leads to excessive self-criticism, anxiety, procrastination, and...
I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very easy to be your own harshest critic. However, I soon realised that if I wouldn’t tear down my closest friends and family when they were struggling, why would I do it...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it.  However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
Rejection is something we all face, yet it’s rarely talked about openly. Whether you’ve missed out on a job opportunity, had a pitch declined, or received criticism on a project, rejection can sting. But here’s the thing: rejection doesn’t have to be the end of the road. In fact, it can pave the way for something...
Starting a job search as a recent graduate can be incredibly daunting, especially with how competitive the market is today. When I graduated from university, I thought I’d just apply to a few roles and land a job within a week. I couldn’t have been more wrong. Back then, it’s fair to say that I...
Back in October, I attended the UK Black Business Show, an annual business event for Black entrepreneurs, business owners, start-ups and early career professionals in Europe. One of the sessions that I refused to miss out on was on the topic of ‘Building a Personal Brand and What Does It Take To Stand Out in...
Building a personal brand is no small feat and takes consistent effort and a clear strategy. It can feel overwhelming at times, but utilising a PR content calendar has been a real game-changer for me. It’s helped me stay organised, focused and intentional with my branding efforts A PR content calendar serves as a roadmap,...
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About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founder-led B2B experts whose revenue depends on trust turn their expertise into recognised authority that strengthens pipeline, pricing and commercial leverage.

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