Your phone explodes with breaking news and something big just happened. Everyone’s talking about it. Most stay silent, unsure what to say. But the smarter, more proactive founders? They see an opening. Some may have even seen an opening before it happened. That’s where newsjacking comes in. It’s not about jumping on every headline. It’s...
A couple of months ago, I served as a judge for the CIPR Excellence Awards 2025 and attended the award show a few weeks ago, which proved to be an eventful evening. I caught up with old friends, colleagues and people in the industry who I didn’t even think would know who I am. A...
You don’t need constant media coverage to build a powerful brand. Sometimes, all it takes is one feature if you know how to stretch it across your branding ecosystem. I remember the first time I landed a press feature following my journey into entrepreneurship. I was excited! I shared it once on LinkedIn and moved...
Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...
Over the past few years, I’ve seen an ongoing debate about whether press releases still hold value or if storytelling is the more effective approach for getting your brand out there. Some argue that press releases have lost relevance in the digital content space, while others say they still play a crucial role in gaining...
Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying a business’s profile or building credibility, while others believe it remains a powerful tool for brand awareness and long-term growth. The reality lies somewhere in between. While PR may not be...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it. However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
Building a personal brand is no small feat and takes consistent effort and a clear strategy. It can feel overwhelming at times, but utilising a PR content calendar has been a real game-changer for me. It’s helped me stay organised, focused and intentional with my branding efforts A PR content calendar serves as a roadmap,...
I’m a strong advocate for networking and meeting new people. It’s a valuable way to connect with those who can open doors, create partnerships, and support your career growth. However, the real power lies in the follow-up and where the relationships truly begin to blossom. After an initial exchange, it’s easy for both parties to...
In any realm of business, life, and relationships, trust remains an important element and plays a massive part in making others feel comfortable and familiar with you. Trust makes people more likely to do business with you and is the core of any successful personal brand. If you’re keen to attract an audience of people...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
