As you may have heard me mention many times, telling your story is one of the most powerful ways to build a personal brand. It creates connection, trust and authenticity. However, many professionals still hold back because they are afraid of oversharing or sounding too personal online. Honestly, the hesitation makes sense. Putting yourself out...

Over the past few years, I’ve seen an ongoing debate about whether press releases still hold value or if storytelling is the more effective approach for getting your brand out there.  Some argue that press releases have lost relevance in the digital content space, while others say they still play a crucial role in gaining...

Ever wondered why some personal brands shine while others fade into the background? Everyone has a story to share, but how do you decide which ones are worth telling? Storytelling has been at the heart of human communication for centuries, capturing attention, stirring emotions, and making information stick. Through my work in PR, I’ve seen...