Changing careers can feel overwhelming, especially when you’re stuck in a role that no longer aligns with your values.  Alexandra Aileru knows this feeling all too well. After years as a dedicated teacher, she found herself burnt out, undervalued and searching for a new path. With no clear roadmap, a trusted mentor introduced her to...

Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out.  The reality is many of us were led to believe...

I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn post I shared last week about staying focused, staying committed and making 2025 your best year yet, even when the motivation fades. Going against the grain is never easy, and in...

Ever wondered why some personal brands shine while others fade into the background? Everyone has a story to share, but how do you decide which ones are worth telling? Storytelling has been at the heart of human communication for centuries, capturing attention, stirring emotions, and making information stick. Through my work in PR, I’ve seen...