The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry.
It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single post.
That’s how most game-changing introductions happen. Quietly. Behind the scenes. In conversations you’re not a part of. Yet.
And here’s the part most people miss: that person is already in your orbit. You’re just not giving them a reason to move.
You’re Already in the Room, You’re Just Not Saying Anything
You’re visible to more people than you think. They see your content. They’ve heard your name. Maybe they’ve skimmed your profile, but it didn’t land.
Not because you’re not good at what you do. But because you haven’t said it clearly enough, consistently enough, or confidently enough.
They don’t know how you can help them. So they don’t reach out.
That’s the real cost of playing small. You get proximity, but not action.
You Think You Need a Bigger Audience. You Don’t.
You don’t need to go viral. You don’t need 10,000 followers. You need ten people who get it and are willing to open a door.
That doesn’t happen by magic. It occurs through clarity, intent and visibility.
Not performance. Not noise. Just presence. Repeated enough that someone thinks, “They’d be perfect for this.”
Join the £1M Visibility Blueprint
Weekly insights from my £1M personal brand journey. Strategy, visibility systems and earned media plays you can use now.
Don’t Wait to Be Discovered
Waiting to be picked is a form of hiding. It’s easy to say, “I’m working behind the scenes.” Or, “My work speaks for itself.”
But if no one hears it, what’s the point?
Being great is the baseline. Being known is what changes your outcomes.
And being known starts with making the first move and being proactive, especially when it’s uncomfortable.
Show Up With Something to Say
You don’t just get remembered for being consistent. You get remembered for being clear.
One strong piece of content can create the shift. A post that says:
- This is who I help
- This is how I work
- This is what I believe
- Here’s a result I’m proud of
It doesn’t need to be long. But it needs to land.
You want people to read it and think, “That sounds like me.” Or even better, “That sounds like someone I know.”
You’re Not Being Pushy. You’re Being Brave.
Reaching out cold. Sharing your work. Asking for the intro.
These things feel risky. You’ll overthink them. You’ll rewrite the message five times. You’ll wait until it’s perfect.
But no one’s waiting for perfect. They’re waiting for real. Clear beats clever. Direct beats polished.
The people you admire? They weren’t handed the right connections. They made the first move. Even when it felt awkward.
And it worked. Because action beats hoping every time.
Make the Message Impossible to Misunderstand
When someone lands on your profile, your clarity should do the heavy lifting. In under 10 seconds, they should know:
- What you do
- Who it’s for
- What problem you solve
- How to reach you
Most people bury the lead. They talk about passion, purpose and values, but never actually say what they do.
Don’t make that mistake. You’re not here to impress. You’re here to be understood.
Build Familiarity Before You Make the Ask
The smartest people don’t just show up when they need something. They build familiarity long before that.
- Reply to someone’s post with a thoughtful comment
- Share their work and tag them properly
- Follow up after watching their podcast with a real takeaway
- Send a no-pressure message saying you appreciate what they’re doing
When you finally do reach out with an ask, you’re not a stranger. You’re already in their mental inbox.
That’s the difference between being ignored and being remembered.
Don’t Just Be Visible, Be Useful
Visibility without value is just noise. You don’t need to be everywhere. You need to be strategic.
Post things that:
- Solve a problem your audience has
- Share a belief that sets you apart
- Highlight the outcome of your work
- Make someone smarter or faster at what they do
That’s what makes people want to share your name. That’s what earns you the next intro. The next deal. The next room.
Remember, It’s One Relationship That Changes Everything
It’s never about having the biggest network. It’s about having the right person believe in you at the right moment.
One connection can change the trajectory of your year. One warm intro can unlock five more. But none of that happens if you’re quiet.
You’re not blocked. You’re just not visible enough to the right person.
And the right person isn’t that far away.
Moving Forward
You don’t need a new offer. You don’t need to fix your bio again. You just need to be braver. Say the thing. Show your work. Start the conversation.
You’re only one connection away. But no one can open the door until you knock.
See you next week!
