Your Life Is a Visibility Campaign
If no one knows what you do, how are they supposed to work with you?
That’s the question I kept asking myself when I started building my brand. It hit me again this December, sitting in a Santa hat, dropping LinkedIn posts like mince pies, and wondering why more people don’t treat their own work like a campaign.
I call it a visibility campaign. And you need one.
Not next year. Not when your product is perfect. Now.
Stop Waiting to Be Discovered
Let me tell you something that might sound harsh. No one is scrolling the internet looking for you. They’re not Googling your name. They’re not checking if you finally updated your bio.
You have to put yourself in front of people, again and again, until they stop scrolling.
That’s what I did with the “12 Days of Canva AI” campaign (Click here to read the story behind it). A festive mini-project I ran to build personal brand tools for founders. It was jolly. It was targeted. And more than anything, it worked.
Why?
Because it wasn’t just content. It was a campaign.
What Makes a Visibility Campaign Work?
It’s not the Santa hat.
Someone actually messaged me saying, “I tried the same thing, wore a Christmas hat, didn’t get traction.”
So I asked: What else did you do?
Nothing. Just changed the photo.
Visibility doesn’t come from wearing a costume. It comes from alignment.
A visibility campaign isn’t just about being seen. It’s about being clear.
- What are you promoting?
- What are you building?
- What’s the entry point for people to get involved?
When I launched this campaign, I didn’t just post once and disappear. I updated my headline. Pinned it to my LinkedIn. Added it to my featured section. Created tools. Sent newsletters. Responded to comments. Left comments on others’ posts with my Santa hat staring them in the face.
That’s what visibility looks like. Repetition. Placement. Relevance.
Build Before You Need It
The biggest mistake I see early-stage founders make?
They wait too long.
They want to be “ready”. Want their website live. Want a better logo. Want the perfect offer. They tweak their pricing page instead of telling anyone they exist.
Here’s a better plan: build visibility first.
Why? Because visibility creates demand. Demand creates leverage. Leverage lets you test, iterate and grow faster.
By the time you’ve perfected your offer, your audience should already be warmed up.
You can’t launch to silence. You need people paying attention.
Use Your Visibility to Drive Action
A visibility campaign isn’t just about noise. It should lead somewhere.
Every day of my “12 Days of Canva AI” campaign had a purpose. A tool. A quiz. A case study. Something that aligned with what I teach: positioning, brand clarity, visibility gaps. It was festive and focused.
One of the tools was a quiz that used my “P.H.A.S.E.S.® Framework”. You’d read a case study and guess the visibility gap. Fun, interactive, educational. That’s how you make people want to keep coming back.
It’s not content for content’s sake. It’s brand equity in motion.
Here’s What You Can Steal
You don’t need 12 tools. You don’t need AI. You don’t even need Canva.
What you need is:
- A clear theme (something your audience cares about)
- A repeatable message (so they remember it)
- A timeline (even if it’s short)
- A call to action (so they take the next step)
Could be 3 days. Could be a single post series. Could be a weekly drop on your story.
But commit to visibility on purpose. Not random acts of marketing.
Moving Forward
In 2026, people will remember who showed up in 2025.
Not who had the best portfolio. Or the most followers. Or the most polished About page.
They’ll remember who ran a campaign.
