TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of each month moving forward.
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Since 7 August 2024, I’ve published a weekly article every Wednesday. No skips. No days off. Just consistent output, week after week.
That season taught me a lot about my voice, my audience and the discipline it takes to say what you mean and mean what you say.
Now, as 2026 approaches, it’s time to shift gears.
To scale what I’m building, I need to operate differently. Every output is now part of a larger strategy, not just free value thrown into the void, but work designed to drive long-term impact for people serious about building a life that aligns and earns.
Why I Started in the First Place
I left my full-time job in June 2024 and threw myself into the deep end of freelancing. No clients. No leads. Just a decision to build a life on my own terms.
One constant through it all has been writing. It’s how I process, how I document and one of my earliest memories of how I serve.
So, I made a commitment: publish weekly.
Not for likes. Not to perform. But to think in public and show the work.
It started as therapy, a rhythm that grounded me when nothing else felt stable.
Every Wednesday became a checkpoint. A pause. A push forward.
Through that consistency, I built clarity. Through that clarity, confidence.
The goal is no longer vague. It’s specific: build a £1M personal brand.
And I’m not just talking about £1,000,000 in the bank but a £1,000,000 personal brand asset built on credibility, authority and compounding trust.
And I have the framework and the methodology to make it happen. I’ll be documenting it in a way that serves people who not only want the roadmap but also want to watch it unfold in real time.
From Freelance Output to Business Thinking
I’m no longer thinking like a freelancer. That mindset had me operating like I still had a manager to please. That won’t get me to where I’m going.
What I’m building now is a credible visibility ecosystem.
One that showcases three things:
- My personal brand
- My business brand
- My campaign brand
These are the levers that will drive revenue, scale impact and create freedom. And I’m mapping it all in real time.
That map now lives in one place.
Why Substack?
Substack gives me the structure and signal I need.
It’s not just a content platform. It’s a focused container for ideas that matter. Long-form thinking. Strategy with context. Stories that stick because they’re lived.
Substack supports the kind of brand I’m building:
High trust. High signal. Long game.
This is where the £1M Visibility Blueprint lives.
Not in theory, but in real-time documentation.
Offers, pivots, systems, mindset shifts, failures, lessons, all shared in sequence, so you don’t just see what works. You understand why it works.
And it’s not just about me.
Substack allows me to build genuine relationships with the people reading. It opens doors to new conversations and deeper community.
Weekly Writing Is for Opted-In Readers
This is no longer mass content. It’s for people who’ve chosen to be here.
When I publish on my website, people might read it, but most won’t apply it. It gets skimmed, saved, maybe even shared, but the transformation doesn’t land.
Substack filters for intent. It’s built for people who are invested, not just browsing.
That changes how I write.
These posts aren’t for algorithms. They’re created for clarity, strategy and action. They’re for people building from scratch or scaling with purpose.
And with the personal branding bubble set to burst on 30 November 2027, I’d rather share the roadmap now for those ready to move before the noise catches up and the window of opportunity closes.
If you’re reading this, you’re not the audience. You’re the inner circle.
Every Wednesday, I’ll send the raw feed from my brand engine. Decisions, systems, stumbles and moves in sequence, with context.
Who This Is For
This is for founders, solopreneurs and consultants who value thinking.
For people who want to understand how ideas form, not just grab quick wins. For readers who care more about depth than speed. For those building businesses, platforms or authority, who want to think better while doing it.
If you’re looking for bite-sized content and copy-paste tactics, this isn’t for you. And that’s fine.
The Invitation
Here’s where to find me:
- Want the monthly highlight? The website is still your spot.
- Want the weekly strategy feed? Subscribe to my Substack.
Choose the level of proximity that works for you. No pressure.
This is the next chapter. And it’s written with full intention.
Moving Forward
It’s been an absolute pleasure sharing these weekly posts.
To everyone who has tuned in, read, and applied the lessons, thank you. You made the consistency worth it.
This next chapter is different.
More focused. More intentional.
Built for those who want to move with strategy, not just inspiration.
I hope to see you on the other side.
