The idea of a “cheat code” gets a bad rep. People hear it and think you cut corners. Took the easy route. Skipped the hard stuff.
But that thinking is outdated.
What used to look like cheating is now just a competitive advantage. And the rise of AI has made that clearer than ever.
We live in a time where speed, clarity and execution matter more than effort for effort’s sake. People are producing content faster, building smarter and moving with precision. Why? Because they can. The tools exist. They’re using them. And guess what? It doesn’t make them less credible. It makes them effective.
Even for me, I wouldn’t have had the confidence to go all-in on myself without these tools. Being self-employed, building a business, putting out content daily, staying visible and credible, it would’ve felt impossible without support.
I know how many things need to happen consistently for a personal brand to grow. You can’t show up once a week and expect visibility. You can’t wing your way through campaigns and expect credibility. The work has to be done. And AI helps me do it quicker and more efficiently.
Without it, I wouldn’t be here.
That’s not cheating. That’s adapting.
Double Down on Your Superpower
When I watched Timothy Armoo’s What’s Stopping You live book launch, it felt like a marketing masterclass. But beyond the tactics, there was one line that stuck with me: you have to look at cheat codes not as cheating, but as your competitive edge. You find your edge and you run with it.
That line hit because it mirrored exactly what I’ve been doing.
I don’t make excuses for how I work. I find what works and double down. And if that gives me an edge, I’m not apologising for it.
What Timothy said reminded me that everyone has their own way of getting to the result. Your cheat code might be your strategy. Your network. Your speed. Your clarity. Your mindset.
Whatever it is, you use it. Because the people who win are the ones who leverage, not the ones who suffer through outdated methods just to say they did it the hard way.
Some of the best moves I’ve made recently came from embracing this fully.
Systems Are What Make Consistency Possible
Showing up with a daily YouTube video? Not easy. But with systems built using AI and clarity on what my process needs to look like, I’ve made it manageable. And it’s working. Since posting daily, my YouTube subscribers increased by 50% in the first 20 days alone.
That’s the cheat code.
Even this Substack exists because I’ve built a structure around how I work. If I were trying to do all this manually, from scratch and without systems, every single time, I’d crash out. It would stop being sustainable. Then I’d disappear. And disappearing is not part of the plan.
Let me be clear: the people who think using AI is cheating are the same people who are slowly getting left behind.
Because while they argue about effort and “doing it properly,” the rest of us are stacking wins and staying consistent.
So no, I’m not cheating.
I’m adapting, scaling and future-proofing.
Call it what you want.
Moving Forward
The game has changed. Visibility is easy. Credibility takes consistency. And consistency comes from systems, support and smart tools.
Use them.
See you next month.
Article via Substack.
