AI can help you work faster. But it can also make you sound robotic and inauthentic in the process.
That’s the part many people don’t realise until it’s too late.
Founders are now using a range of AI tools to push out content to share on social media, which is smart, until they feed in vague prompts, copy-paste the output and hit publish.
The result? Cold content. No real voice. No real connection.
The problem isn’t the tool.
The problem is lazy inputs and automation without clear thinking or perspective. Even the best AI tools on the market won’t be able to make your message land with that approach.
If you want your audience to remember you, trust you and eventually buy from you, you’ve got to stay human. AI should support your brand, not replace your presence.
The people who understand that distinction are the ones building brands with longevity.
Despite My Enthusiasm for AI…
…It shouldn’t be looked at as an all-size-fits-all solution for every business need.
I’ve helped early-stage founders turn their expertise into scalable, AI-powered personal brands. I’ve seen how much time it saves, how useful it is for shaping ideas and how powerful it can be when used well.
That’s why I now work with founders and experts to build custom AI tools trained on your voice, your stories and your expertise. These tools don’t churn out generic content; they create branded systems that generate leads, build trust and drive revenue.
→ Interested? Book a free brand audit call here to learn more.
But even with all its benefits, not everything needs to start with an AI-first mindset.
AI has levelled the playing field for many businesses and entrepreneurs, but there are moments when nothing beats a message written from lived experience. A quick voice note or video recorded in real time. A screenshot that came straight from a client testimonial, not a perfectly engineered prompt.
I often refer back to when my freelance journey started on the day I went skydiving. AI could write about that moment. But it can’t express the fear, the adrenaline or the clarity that came mid-air. That’s the part only I can tell. And that’s what people connect with. The lived experience AI can’t replicate.
While many are chasing the next tool or trend, now’s actually the best time to show up as human as possible. That’s the edge. That’s what builds trust and it doesn’t need to be polished. It just needs to sound like you.
AI Is Helpful. But It’s Not Your Voice
You can’t automate lived experience. That’s yours.
And you have a responsibility to showcase these experiences in the best way possible.
AI is great at helping you get started with things like outlining a post, summarising a workshop or cleaning up a draft. But it won’t replace your perspective. It won’t challenge your thinking or bring in the context of your journey unless you’ve done the work first.
If you let it speak for you from start to finish, don’t be surprised when people scroll past. Your voice is the part they remember. Not the formatting.
People aren’t just looking for information. They’re looking for a connection. They want to feel like you understand their world, their problems and their goals. That doesn’t come from a prompt. That comes from you directly.
So, How Do You Use It without Losing Yourself?
Here are four things you can do to help you balance your content with AI assistance:
- Use AI for structure, not substance
Let it help you organise a messy idea, group your points or tighten up the length. But the message needs to be yours. - Feed it with better context
Don’t just say, “Write a post about leadership.” Say, “Write a post about how I handled a delayed project and kept the client on side.” That gives the tool something real to work with. It helps more if you provide additional clarity. - Read everything out loud
If it doesn’t sound like you, it isn’t finished. Add your words, your tone and your perspective before you share. - Work with me
If you’re serious about scaling your brand with AI and not sounding like everyone else, I can help you train tools on your actual voice and process. These tools codify your knowledge and build branded systems that help you stay visible and generate leads without losing your authenticity.
Your Story Is Still the Differentiator
If someone else could post most of your content and it still fits their business, it’s not specific enough. You’re blending in.
What makes your brand memorable is the stuff only you can say. That personal take. That line you wouldn’t find in a template. That shift in tone that shows you’re not just following trends.
Templates help you get started. But story-led content is what makes people stay. And it’s what they’ll remember when it’s time to buy.
Check Yourself before You Post
Here’s a quick gut-check you can use before publishing anything:
- Would you say this out loud to a client or peer?
- Do these words actually sound like you?
- Could a stranger post this and get away with it as their own content?
If it feels off, rework it. Add your voice. Add your view. Add a sentence that makes it undeniably yours.
Moving Forward
AI is here. It’s not going anywhere. And that’s a good thing.
You should be using it. It can save you hours. It can help you get started quicker and it can give you space to think bigger.
But don’t let it become the default voice of your brand. Don’t hand in your competitive edge.
Your clarity, your opinion, your tone. That’s what people are really buying into.
Don’t trade speed for connection. The difference is obvious. And your audience can tell.
See you next week.
