If your brand is for everyone, it’s for no one. Early in my freelance career, I wanted to work with all kinds of people, but over time, I realised that it wasn’t sustainable. The people who wanted my support couldn’t afford my services, and the people who could afford it didn’t understand why personal branding...

Have you ever stopped doing something for a bit, then felt awkward getting back into it? That’s me with recording content. It’s like the gym. Miss a couple of weeks and suddenly it’s long. But once you start moving again, it’s fine. The rhythm comes back. That’s exactly what it’s like when I hit record...

Most founders are sitting on hours of content, but none of it is working for them. Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.  This is where AI can make a real difference. Not to replace your voice. But...

Don’t Give Up. Build It Anyway I wasn’t in the mood to record that video. I had other content lined up. But I made a promise to myself. And that promise matters more than how I feel on any given day. This journey’s been full of doubts, setbacks and long nights. Still, I show up....

You get lucky. A trend hits. You post something reactive. It blows up. People notice. You have DMs, inbound leads and new interest. And then it fizzles. Because you have nothing to follow up with.  No next step.  No depth.  No proof of work. This is where most founders lose momentum. They’ve built attention, not...

Everyone’s Doing the Best They Can – Are You Giving Yourself Credit? Some things don’t hit until you hear them at the right time. Elfried Samba said something on the Bread and Butter Podcast that shook me. It wasn’t new. It wasn’t complex. But it landed differently: Everyone is doing the best they can with...

755 days. That’s how long we’ve got until 30 November 2027 rolls in before it becomes too late to build a defensible personal brand. I wrote about this on LinkedIn and spoke about it on YouTube, and in short, it was joining a webinar presented by Daniel Priestley that made me realise that this is...

If you’re still winging it with your visibility, you’re wasting time and missing chances. Most founders stay reactive. They post when they remember. Pitch when it’s too late. Watch others get media and call it luck. It’s not luck. It’s planning. What Is a Visibility Calendar Call it what you want, PR calendar, editorial calendar,...

Most people don’t think about how others meet them. They walk into rooms assuming everyone sees them the same way. That couldn’t be further from the truth. Everyone you meet is at a different level of awareness. Some don’t even realise they need what you offer. Others are comparing you with alternatives. And some are...

People say, “just share your story”, like it’s the easiest thing in the world. But here’s what no one warns you about: the awkwardness, the vulnerability, the creeping doubt that you’ve said too much. The weird silence that comes after posting something real. Not because it flopped. But because it made you feel exposed. The...