Many people focus on building a strong social media presence, showcasing expertise or refining their content strategy. But before any of that, there’s one fundamental element that shapes your brand’s identity, and that is your name. Before I became a PR Consultant and Personal Branding Coach, I ran a music platform where I purposely chose...

Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying a business’s profile or building credibility, while others believe it remains a powerful tool for brand awareness and long-term growth. The reality lies somewhere in between. While PR may not be...

Chelena Peart is committed to helping women entrepreneurs increase their visibility and attract clients through LinkedIn.  With nearly two decades in IT contracting before pivoting to online marketing, she knows firsthand what it takes to reinvent yourself and establish authority in the digital space.  As the founder of The Vault Virtual Agency, Chelena specialises in...

Asking for help isn’t always easy. Whether it’s pride, fear of rejection or the belief that we should “figure it out ourselves”, too many of us struggle in silence rather than reaching out. But here’s the truth: No one succeeds alone. Listening to the Bread & Butter Podcast recently, a key message stood out from...

Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up things like alcohol, takeaway, sweets, chocolate and pastries, to name a few. Lent has long been associated with sacrifice, self-discipline and spiritual reflection. Traditionally, it was a period of fasting and...

Changing careers can feel overwhelming, especially when you’re stuck in a role that no longer aligns with your values.  Alexandra Aileru knows this feeling all too well. After years as a dedicated teacher, she found herself burnt out, undervalued and searching for a new path. With no clear roadmap, a trusted mentor introduced her to...

Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out.  The reality is many of us were led to believe...

I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn post I shared last week about staying focused, staying committed and making 2025 your best year yet, even when the motivation fades. Going against the grain is never easy, and in...

Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more often than not it can be considered more of a hindrance than a help.  Perfectionism is generally deemed a negative trait because it often leads to excessive self-criticism, anxiety, procrastination, and...

I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very easy to be your own harshest critic. However, I soon realised that if I wouldn’t tear down my closest friends and family when they were struggling, why would I do it...