In an era where personal branding shapes business opportunities, ghostwriting has become one of the most powerful and often invisible tools behind the rise of thought leaders, CEOs and founders. From LinkedIn posts that spark conversation to newsletters that drive sales, today’s most recognisable voices are often shaped by skilled writers working quietly behind the...

Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...

The internet has been a game-changer for people and businesses around the world. It has opened doors, created connections, and sparked countless opportunities. But with every blessing comes a challenge, and in the digital space, that often means facing negativity in the form of cyberbullying, online trolling and relentless criticism that can take a toll...

Behind every successful professional is a trusted network that offers perspective, challenges their thinking and holds them accountable. This is what they call a personal advisory board, and it has been an important part of my professional development journey. As Podcast Host of “Vitamin U” and Founder of Reidentify, Jonathan Reid said in his interview:...

Social proof plays a huge role in how your brand is perceived. It builds trust, boosts credibility and influences how quickly someone is willing to work with you. I used to underestimate the importance of testimonials, but freelancing quickly changed my view on this, and I understood how important it is. When your next opportunity...

Podcasting has emerged as one of the most powerful tools for building trust, sharing stories and creating meaningful impact. In a world saturated with content, it offers depth, authenticity and connection. Many people are familiar with podcasts from a consumer perspective, but few understand their intricacies better than Jonathan Reid.  As a dynamic communicator, creative...

Over the past few years, I’ve seen an ongoing debate about whether press releases still hold value or if storytelling is the more effective approach for getting your brand out there.  Some argue that press releases have lost relevance in the digital content space, while others say they still play a crucial role in gaining...

Changing careers can feel like stepping into the unknown. Whether you’re pivoting to a new industry or taking a leap into self-employment, your personal brand is the bridge that connects your past experiences to your future aspirations. Alexandra Aileru, Founder of Confident Career Switch, said it best: “Misalignment between your role and values often causes...

In the evolving world of search engine optimisation (SEO) and digital marketing, Rejoice Ojiaku has carved out a remarkable career, blending technical expertise with a passion for advocacy. From an unexpected start in SEO to becoming a leading voice in the industry, she has not only honed the art of search but also championed diversity...