If you’re building a brand as a founder, waiting around for people to find you is not a strategy. It’s wishful thinking. The brands that grow consistently don’t rely on luck alone. They follow a method. One that works across industries, budgets and stages. It’s called the PESO Model© and was created by Gini Dietrich....

Pride will leave you broke. That’s the line I keep repeating to friends who are too scared or too proud to show up online. Everyone’s waiting until it’s too late. Redundancy hits. Panic sets in. And suddenly, people are logging into LinkedIn for the first time in years, asking for help wondering why no one...

Most founders don’t lose deals because their product isn’t good. They lose them because no one knows who they are. The harsh truth? Investors rarely back what they can’t see. If they haven’t heard your name, seen your work or followed your journey, they’ll move on to someone who’s already shown up.  This is where...

Your personal brand isn’t your LinkedIn headline. It’s not your logo or your Instagram grid. It’s built on what you talk about, what you care about and what people remember you for. That starts with your pillars. Your core pillars are 3–5 key themes that shape how people see you. They guide your content, your...

Most people only look at their brand when something goes wrong. A missed opportunity. A quiet inbox. An investor who walked away. By then, it’s already too late. The truth is, your brand needs regular check-ups just like your health. A weak brand might survive in the short term, but it will never sustain long-term...

From documenting local businesses as a young videographer to capturing the inner workings of 10 Downing Street, Richard Etienne’s career has been rooted in amplifying the voices of others, especially those often overlooked. But behind the camera and beyond the job titles, he spent years quietly navigating spaces where he never quite felt like he...

We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...

This year’s theme for Black History Month UK 2025 is “Standing Firm in Power and Pride”. I’m focusing this piece on Black founders. Being one myself, I’m deeply aware of the resilience it takes to build something of your own while carrying the weight of representation. Black History Month is more than reflection. It’s a...

Kenneth Ekow didn’t grow up planning to become a founder, but looking back, the signs were always there. As a middle child in a Ghanaian household navigating two cultures, he was the one asking questions, connecting dots and telling stories that no one else had thought to tell. ` Today, he’s the founder of Scale...

I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...