You were someone before you became this version of you. Don’t hide that part. It’s tempting to only show the highlight reel, the polished LinkedIn bio, the confident brand shoot and the professional wins. But the most powerful thing you can do to earn trust isn’t presenting a flawless version of yourself. It’s showing who...
I created this video to sound the alarm on something I believe is urgent—we have until November 2027 to build a strong personal brand or risk falling behind in the next economy. That insight hit me hard during a webinar by Daniel Priestley, and since then, it’s reshaped how I see everything. As a personal...
I used to believe I had to keep my cards close to my chest. That if I shared too much, someone would copy me, take my ideas or move ahead faster. That mindset was rooted in scarcity. And it kept me stuck. The truth is that most people aren’t competing with you. They’re trying to...
AI can help you work faster. But it can also make you sound robotic and inauthentic in the process. That’s the part many people don’t realise until it’s too late. Founders are now using a range of AI tools to push out content to share on social media, which is smart, until they feed in...
Let’s be honest – the hustle and bustle doesn’t always fill your cup. It might pay the bills and build your career, but when was the last time you did something just for you? Not for your client, not for LinkedIn clout, but purely for the joy of it? That’s where passion projects come in....
If you’re waiting for your work to speak for itself, you might be waiting for a long time. This is the uncomfortable truth that many emerging founders wrestle with, especially those raised to believe that humility means silence. But in today’s noisy, fast-paced world, staying quiet doesn’t make you noble. It makes you invisible. Why...
A year ago today, I hit publish on my first blog post. No fancy launch. No polished strategy. Just me, sitting in my room, trying to make sense of my next move after losing a job that drained me. I was tired. Tired of being invisible. Tired of playing it safe. Tired of knowing I...
Whether you like it or not, attention is the most valuable currency. We’re competing with viral videos, breaking news, trending memes and sponsored ads all fighting for the same precious seconds of someone’s scroll. Data from Wyzowl found that 78% of consumers prefer to watch short-form videos when learning about a product or service. So,...
If I could go back and speak to my younger self, the one just stepping into the professional world, full of ambition but unsure of the rules, I’d talk about personal branding. Not the version you see online today, filled with buzzwords, curated feeds and forced authenticity. I’m talking about the version rooted in purpose,...
A couple of months ago, I served as a judge for the CIPR Excellence Awards 2025 and attended the award show a few weeks ago, which proved to be an eventful evening. I caught up with old friends, colleagues and people in the industry who I didn’t even think would know who I am. A...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
