If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...
Behind every successful professional is a trusted network that offers perspective, challenges their thinking and holds them accountable. This is what they call a personal advisory board, and it has been an important part of my professional development journey. As Podcast Host of “Vitamin U” and Founder of Reidentify, Jonathan Reid said in his interview:...
Social proof plays a huge role in how your brand is perceived. It builds trust, boosts credibility and influences how quickly someone is willing to work with you. I used to underestimate the importance of testimonials, but freelancing quickly changed my view on this, and I understood how important it is. When your next opportunity...
Over the past few years, I’ve seen an ongoing debate about whether press releases still hold value or if storytelling is the more effective approach for getting your brand out there. Some argue that press releases have lost relevance in the digital content space, while others say they still play a crucial role in gaining...
Changing careers can feel like stepping into the unknown. Whether you’re pivoting to a new industry or taking a leap into self-employment, your personal brand is the bridge that connects your past experiences to your future aspirations. Alexandra Aileru, Founder of Confident Career Switch, said it best: “Misalignment between your role and values often causes...
Many people focus on building a strong social media presence, showcasing expertise or refining their content strategy. But before any of that, there’s one fundamental element that shapes your brand’s identity, and that is your name. Before I became a PR Consultant and Personal Branding Coach, I ran a music platform where I purposely chose...
Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying a business’s profile or building credibility, while others believe it remains a powerful tool for brand awareness and long-term growth. The reality lies somewhere in between. While PR may not be...
Asking for help isn’t always easy. Whether it’s pride, fear of rejection or the belief that we should “figure it out ourselves”, too many of us struggle in silence rather than reaching out. But here’s the truth: No one succeeds alone. Listening to the Bread & Butter Podcast recently, a key message stood out from...
Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up things like alcohol, takeaway, sweets, chocolate and pastries, to name a few. Lent has long been associated with sacrifice, self-discipline and spiritual reflection. Traditionally, it was a period of fasting and...
Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out. The reality is many of us were led to believe...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
