Your personal brand isn’t your LinkedIn headline. It’s not your logo or your Instagram grid.
It’s built on what you talk about, what you care about and what people remember you for.
That starts with your pillars.
Your core pillars are 3–5 key themes that shape how people see you. They guide your content, your message, and your reputation. Without them, you end up posting about everything and standing for nothing.
You don’t need to be everywhere. You just need to be consistent.
My pillars?
- Personal branding
- Marketing
- PR
- AI
- Personal development
They’re not random. They’re intentional. I can speak on them with confidence. And that’s the goal: become known for something specific.
Five Questions to Find Yours
If you’re building a personal brand and want it to actually stick, answer these:
1. What do you want to be known for?
Think long-term. What do you want people to thank you for in five years?
2. What are you curious about?
You don’t need to be an expert. You just need to be committed to learning and sharing the journey.
3. What values guide how you live and work?
These give your brand depth. They also help you attract people who care about the same things.
4. What do people already come to you for?
That’s your edge. You’re already seen as someone who can help. Lean into it.
5. What could you talk about forever?
If it energises you, it’s worth sharing. If you love it, you’ll never run out of content.
Pick five themes. Stick with them. Talk about them often.
This isn’t about being perfect. It’s about being clear.
And clarity builds trust. Trust builds opportunity.
See you next week.
