In any realm of business, life, and relationships, trust remains an important element and plays a massive part in making others feel comfortable and familiar with you. Trust makes people more likely to do business with you and is the core of any successful personal brand.  If you’re keen to attract an audience of people...

Personal branding is essential for professionals looking to stand out in their careers. Whether you’re an entrepreneur, freelancer, or corporate professional, a strong personal brand can unlock new opportunities, build credibility, and expand your professional network. The Intersection of PR and Digital Marketing Traditionally, PR and digital marketing have been separate disciplines. However, the lines...

To mark Black Introvert Week, I thought it would be the perfect time to explore how those who are introverted can master personal branding without stepping too far outside their comfort zones. Personal branding can feel overwhelming, especially if you’re an introvert. The thought of self-promotion or stepping into the spotlight might make you uneasy....

If you’ve stumbled across this blog post and you don’t have a LinkedIn profile, I would highly encourage you to click here to set one up and come back when you’re done! Did you know that according to Jobscan, 87% of recruiters use LinkedIn to source and vet candidates during the hiring process? If you...

Impostor syndrome is a common challenge that affects many professionals at all stages of their careers, including myself. It’s the persistent feeling of not being good enough, or believing that your achievements are not valid, despite clear evidence that you’re more than qualified.  This mental barrier can hit anyone in all walks of life, from...

As we celebrate Black History Month, I want to dive deeper into the theme of “Reclaiming Narratives” and explore why it’s necessary to tell our own stories, free from misrepresentation and harmful stereotypes. Two weeks ago, I shared best practices on how to stand out through storytelling. However, the reality for many Black people is that...

As we approach the final quarter of the year, it’s the perfect time to reflect on your personal brand. In 2025, your ability to stand out and showcase your expertise will be critical in unlocking new opportunities and meaningful connections. This year has flown by, and whatever plans you have in place will require you...

Ever wondered why some personal brands shine while others fade into the background? Everyone has a story to share, but how do you decide which ones are worth telling? Storytelling has been at the heart of human communication for centuries, capturing attention, stirring emotions, and making information stick. Through my work in PR, I’ve seen...

Social media has evolved beyond casual interactions and sharing memes and videos. It has become a powerful tool for professional development and career growth. In fact, 73% of millennials have found a job directly through social media according to StandOut CV, highlighting its integral role in the job market. Leveraging social media effectively can enhance...

I regularly get asked how I got into PR and what inspired me to go down that route. For me, it all goes back to my love of music. During my time at university, I created a blog dedicated to the UK music scene, where I would write reviews of the best mixtapes and albums. ...