Most founders are sitting on hours of content, but none of it is working for them.
Podcasts, LinkedIn posts, interviews, pitch decks, DMs, etc. You say the same things over and over, but it’s scattered. Nothing’s centralised or documented properly.
This is where AI can make a real difference.
Not to replace your voice. But to capture it, organise it and turn it into repeatable, branded assets that build trust.
You Can’t Scale Authority If It Lives In Your Head
You know your story. You know your pitch. You know how to explain your product, your method or your point of view.
But how often are you repeating it live? In meetings, DMs, emails and sales calls. It works, but it’s not sustainable.
Founders who want to scale need to stop relying on live context solely. You can’t be everywhere. And if the only way to understand your value is to speak to you directly, your growth is capped.
Codifying your story means making your knowledge usable. It means capturing your best thinking and turning it into assets that work while you build. I did this with my P.H.A.S.E.S.® Framework and developed an AI tool to help users identify their visibility gaps.
AI Helps You Systematise What You Already Know
You don’t need more ideas. You need better packaging.
That’s where AI is useful. It doesn’t invent your story. I can organise it, summarise it and repurpose it. Gives it structure so your content, website, sales collateral and investor decks all say the same thing with impact.
This is about creating alignment between the way you speak and the way your brand speaks.
The process is simple in theory. Talk. Record. Transcribe. Feed it into AI. Turn the result into core content.
You already have the raw material. You just haven’t shaped it yet.
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Start With These Five Narrative Assets
Here are five branded assets every founder should have and how AI can help:
1. Your Origin Story
People buy people. If they don’t know who you are and why you started, you’re forgettable.
Use AI to pull out the throughline from past bios, interviews or blog posts. Trim the fluff. Focus on the pivot points.
Your goal: one clear, 2-minute version of why you. No waffle. Just purpose.
2. Your Unique Method
Whether it’s a framework, process, or approach, if it lives only in your head, you’re missing leverage.
Use AI to turn past workshop recordings or call transcripts into a branded method. Give it a name. Build a structure around it.
Your goal: a visual or 3-step explanation of how you get results.
3. Your Key Messages
Stop guessing what to say every time you post. AI can help you pull your best lines from newsletters, captions or longform content and surface the strongest messaging patterns.
Your goal: a short list of phrases, hooks or positioning statements that keep your messaging consistent.
4. Your Founder POV
People follow founders who have a point of view. Use AI to map your commentary across different topics: hiring, product, leadership, growth and cluster your thinking into themes.
Your goal: a branded perspective on your category, in your voice.
5. Your Story Bank
This is where AI shines. Use it to sift through podcast episodes, interviews, panel talks and Zoom calls. Tag the stories you always tell. Add them to a central document.
Your goal: a searchable database of personal anecdotes and brand-relevant moments you can reuse anywhere.
Authority Comes From Reuse, Not Reinvention
Most founders burn out from content because they treat every post like a blank slate.
That’s a waste of time.
The smartest founders don’t create new stories every week. They systematise the ones that already work.
Once your narrative is codified, AI helps you repurpose it fast. Turn a key story into:
- A pitch deck intro
- A LinkedIn post
- A media bio
- A case study
- An onboarding video script
The message doesn’t change. The format does.
Your Story Is a Strategic Asset, Treat It Like One
Your founder story isn’t just a nice-to-have. It’s sales collateral. It’s investor-facing. It’s your internal culture doc. It’s what gets you invited into rooms before you arrive.
Codifying your story makes your brand coherent. It creates alignment between your voice and your company’s voice.
Be clear, repeatable and consistent across every touchpoint, without you needing to write from scratch every time.
Moving Forward
The best time to do this was at launch. The second-best time is now.
Systematise your story. Use AI to speed it up. Turn your voice into assets that build trust, create recall and grow your authority while you get on with the work.
See you next week!
