Changing careers can feel overwhelming, especially when you’re stuck in a role that no longer aligns with your values. Alexandra Aileru knows this feeling all too well. After years as a dedicated teacher, she found herself burnt out, undervalued and searching for a new path. With no clear roadmap, a trusted mentor introduced her to...
Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out. The reality is many of us were led to believe...
I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn post I shared last week about staying focused, staying committed and making 2025 your best year yet, even when the motivation fades. Going against the grain is never easy, and in...
Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more often than not it can be considered more of a hindrance than a help. Perfectionism is generally deemed a negative trait because it often leads to excessive self-criticism, anxiety, procrastination, and...
Rejection is something we all face, yet it’s rarely talked about openly. Whether you’ve missed out on a job opportunity, had a pitch declined, or received criticism on a project, rejection can sting. But here’s the thing: rejection doesn’t have to be the end of the road. In fact, it can pave the way for something...
Impostor syndrome is a common challenge that affects many professionals at all stages of their careers, including myself. It’s the persistent feeling of not being good enough, or believing that your achievements are not valid, despite clear evidence that you’re more than qualified. This mental barrier can hit anyone in all walks of life, from...
As we celebrate Black History Month, I want to dive deeper into the theme of “Reclaiming Narratives” and explore why it’s necessary to tell our own stories, free from misrepresentation and harmful stereotypes. Two weeks ago, I shared best practices on how to stand out through storytelling. However, the reality for many Black people is that...
I regularly get asked how I got into PR and what inspired me to go down that route. For me, it all goes back to my love of music. During my time at university, I created a blog dedicated to the UK music scene, where I would write reviews of the best mixtapes and albums. ...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
