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Personal Branding
I can’t recall exactly when I first heard the term ‘digital footprint’, but I know it occurred many years ago when someone said a few not-so-nice things on social media and lost their job in the process.  I was always mindful of being professional and presentable in the workplace. Yet, I never thought much about...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it.  However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
As we approach the final quarter of the year, it’s the perfect time to reflect on your personal brand. In 2025, your ability to stand out and showcase your expertise will be critical in unlocking new opportunities and meaningful connections. This year has flown by, and whatever plans you have in place will require you...
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About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founder-led B2B experts whose revenue depends on trust turn their expertise into recognised authority that strengthens pipeline, pricing and commercial leverage.

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