Media coverage is a common goal for many entrepreneurs and business owners, and it’s easy to understand why. A feature in the right publication can raise your profile, build credibility, and open doors to new opportunities. If you read my previous article on how to get featured in the media without a PR team you...

If no one sees you, no one remembers you. And if no one trusts you, they won’t buy into anything you say. Visibility and credibility. These two pillars are what every powerful personal brand is built on. You can be brilliant, experienced and driven, but none of it matters if people can’t find you or...

The internet has been a game-changer for people and businesses around the world. It has opened doors, created connections, and sparked countless opportunities. But with every blessing comes a challenge, and in the digital space, that often means facing negativity in the form of cyberbullying, online trolling and relentless criticism that can take a toll...

Behind every successful professional is a trusted network that offers perspective, challenges their thinking and holds them accountable. This is what they call a personal advisory board, and it has been an important part of my professional development journey. As Podcast Host of “Vitamin U” and Founder of Reidentify, Jonathan Reid said in his interview:...

Podcasting has emerged as one of the most powerful tools for building trust, sharing stories and creating meaningful impact. In a world saturated with content, it offers depth, authenticity and connection. Many people are familiar with podcasts from a consumer perspective, but few understand their intricacies better than Jonathan Reid.  As a dynamic communicator, creative...

Many people focus on building a strong social media presence, showcasing expertise or refining their content strategy. But before any of that, there’s one fundamental element that shapes your brand’s identity, and that is your name. Before I became a PR Consultant and Personal Branding Coach, I ran a music platform where I purposely chose...

Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying a business’s profile or building credibility, while others believe it remains a powerful tool for brand awareness and long-term growth. The reality lies somewhere in between. While PR may not be...

Chelena Peart is committed to helping women entrepreneurs increase their visibility and attract clients through LinkedIn.  With nearly two decades in IT contracting before pivoting to online marketing, she knows firsthand what it takes to reinvent yourself and establish authority in the digital space.  As the founder of The Vault Virtual Agency, Chelena specialises in...

Asking for help isn’t always easy. Whether it’s pride, fear of rejection or the belief that we should “figure it out ourselves”, too many of us struggle in silence rather than reaching out. But here’s the truth: No one succeeds alone. Listening to the Bread & Butter Podcast recently, a key message stood out from...

Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up things like alcohol, takeaway, sweets, chocolate and pastries, to name a few. Lent has long been associated with sacrifice, self-discipline and spiritual reflection. Traditionally, it was a period of fasting and...