I’m a strong advocate for networking and meeting new people. It’s a valuable way to connect with those who can open doors, create partnerships, and support your career growth. However, the real power lies in the follow-up and where the relationships truly begin to blossom. After an initial exchange, it’s easy for both parties to...

In any realm of business, life, and relationships, trust remains an important element and plays a massive part in making others feel comfortable and familiar with you. Trust makes people more likely to do business with you and is the core of any successful personal brand.  If you’re keen to attract an audience of people...

Personal branding is essential for professionals looking to stand out in their careers. Whether you’re an entrepreneur, freelancer, or corporate professional, a strong personal brand can unlock new opportunities, build credibility, and expand your professional network. The Intersection of PR and Digital Marketing Traditionally, PR and digital marketing have been separate disciplines. However, the lines...

If you’ve stumbled across this blog post and you don’t have a LinkedIn profile, I would highly encourage you to click here to set one up and come back when you’re done! Did you know that according to Jobscan, 87% of recruiters use LinkedIn to source and vet candidates during the hiring process? If you...

As we approach the final quarter of the year, it’s the perfect time to reflect on your personal brand. In 2025, your ability to stand out and showcase your expertise will be critical in unlocking new opportunities and meaningful connections. This year has flown by, and whatever plans you have in place will require you...

Ever wondered why some personal brands shine while others fade into the background? Everyone has a story to share, but how do you decide which ones are worth telling? Storytelling has been at the heart of human communication for centuries, capturing attention, stirring emotions, and making information stick. Through my work in PR, I’ve seen...

Today, on World Entrepreneurs’ Day, we celebrate the global impact of entrepreneurs and their invaluable contributions to society. This day brings together people from around the world to exchange ideas, share stories, and inspire one another to pursue their business ambitions. The latest Global Entrepreneurship Monitor (GEM) UK report, based on a sample of just...

This blog is a reflection on my PR journey and an exploration of the industry’s evolving landscape. While many aspects of PR have changed, the core principles have remained, shaping not just my career, but my entire mindset.  The fundamentals of PR extend beyond the workplace, serving as lifelong strategies to help you stand out...

I felt it was extremely fitting to kick things off with a personal anecdote to illustrate why it’s important to pursue our goals courageously despite the little voice in our head saying don’t do it! My Leap of Faith Last month, I celebrated a friend’s 30th birthday by jumping out of a plane. Yes, you...