We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...
I created this video to sound the alarm on something I believe is urgent—we have until November 2027 to build a strong personal brand or risk falling behind in the next economy. That insight hit me hard during a webinar by Daniel Priestley, and since then, it’s reshaped how I see everything. As a personal...
Whether you like it or not, attention is the most valuable currency. We’re competing with viral videos, breaking news, trending memes and sponsored ads all fighting for the same precious seconds of someone’s scroll. Data from Wyzowl found that 78% of consumers prefer to watch short-form videos when learning about a product or service. So,...
You don’t need constant media coverage to build a powerful brand. Sometimes, all it takes is one feature if you know how to stretch it across your branding ecosystem. I remember the first time I landed a press feature following my journey into entrepreneurship. I was excited! I shared it once on LinkedIn and moved...
Let’s be clear, you don’t need to love social media to build a strong personal brand. To be honest, I’m not the biggest fan of social media, but I soon learned it’s important for what needs to be done and for having the power to control my own narrative. You don’t need to post daily,...
I can’t recall exactly when I first heard the term ‘digital footprint’, but I know it occurred many years ago when someone said a few not-so-nice things on social media and lost their job in the process. I was always mindful of being professional and presentable in the workplace. Yet, I never thought much about...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it. However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
Building a personal brand is no small feat and takes consistent effort and a clear strategy. It can feel overwhelming at times, but utilising a PR content calendar has been a real game-changer for me. It’s helped me stay organised, focused and intentional with my branding efforts A PR content calendar serves as a roadmap,...
Personal branding is essential for professionals looking to stand out in their careers. Whether you’re an entrepreneur, freelancer, or corporate professional, a strong personal brand can unlock new opportunities, build credibility, and expand your professional network. The Intersection of PR and Digital Marketing Traditionally, PR and digital marketing have been separate disciplines. However, the lines...
If you’ve stumbled across this blog post and you don’t have a LinkedIn profile, I would highly encourage you to click here to set one up and come back when you’re done! Did you know that according to Jobscan, 87% of recruiters use LinkedIn to source and vet candidates during the hiring process? If you...
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
