Your personal brand isn’t your LinkedIn headline. It’s not your logo or your Instagram grid. It’s built on what you talk about, what you care about and what people remember you for. That starts with your pillars. Your core pillars are 3–5 key themes that shape how people see you. They guide your content, your...
We need to talk about vanity metrics. The likes, the views, the impressions. The things that look good on paper but don’t pay the bills. Too many founders and early-stage entrepreneurs are focused on the wrong numbers. The ones that stroke your ego but don’t move your business forward. The worst part? That obsession is...
I want to talk about imposter syndrome: what it is, how it shows up and more importantly, how to overcome it. It’s something that’s followed me throughout my journey. From early career struggles to being recognised in industry awards, that voice of doubt still finds a way in. But here’s the truth: imposter syndrome isn’t...
I’ll be real with you. Recording this week’s video didn’t come easy. I had a clear message I wanted to share, but the delivery felt off. Still, I followed through. No edits. No fancy cuts. Just consistency. That’s what I’m building right now, showing up, even when it’s not perfect. We put a lot of...
A friend of mine recently reached out and asked why I’m not editing my long-form videos. He pointed out the pauses, the filler words and the rough presentation. I told him there’s a method to the madness. It might look messy now, but in a few years, it will all make sense. I’m building a...
I’ve just come back from Ideas Fest 2025 and it was nothing short of mind-blowing. It’s called the Glastonbury of business for a reason. The energy, the people, the conversations, all of it reminded me of one crucial truth: you need to learn how to engineer your luck. Engineering luck isn’t some mystical thing. It’s...
I created this video to sound the alarm on something I believe is urgent—we have until November 2027 to build a strong personal brand or risk falling behind in the next economy. That insight hit me hard during a webinar by Daniel Priestley, and since then, it’s reshaped how I see everything. As a personal...
About Tariq
Tariq Peters is a Personal Branding Coach who works with scaling founders to build authority-driven brands that win clients, unlock investor confidence and create high-value opportunities.
