Hello! I Am

Tariq Peters

As an advocate and enthusiast for personal branding and development, I empower graduatesyoung professionals to skilfully navigate the dynamic realm of building a distinctive personal brand. By focusing on essential skills and harnessing the transformative power of effective communication, my mission is to guide those forging their path to personal success using the fundamentals of PR.

Recent Articles

Why Personal Branding for Career Changers Is Important

Changing careers can feel like stepping into the unknown. Whether you’re pivoting to a new industry or taking a leap into self-employment, your personal...

Rejoice Ojiaku on Championing Diversity and SEO Innovation

In the evolving world of search engine optimisation (SEO) and digital marketing, Rejoice Ojiaku has carved out a remarkable career, blending technical expertise with...

Your Name Is the Ultimate Secret Weapon for Personal Branding

Many people focus on building a strong social media presence, showcasing expertise or refining their content strategy. But before any of that, there’s one...

Getting Featured in the Media Without a PR Team

Lately, there’s been a growing debate about whether traditional PR is dead. Some argue that it no longer plays a crucial role in amplifying...

Chelena Peart on Empowering Women Entrepreneurs to Thrive on LinkedIn

Chelena Peart is committed to helping women entrepreneurs increase their visibility and attract clients through LinkedIn.  With nearly two decades in IT contracting before...

Why It’s Important to Ask for Help

Asking for help isn’t always easy. Whether it’s pride, fear of rejection or the belief that we should “figure it out ourselves”, too many...

What Lent Taught Me About Personal Branding and Growth

Today is Ash Wednesday! Not many people may be aware of this, but since 2018, I have observed Lent every year by giving up...

Alexandra Aileru on Radical Confidence & Confident Career Switch

Changing careers can feel overwhelming, especially when you’re stuck in a role that no longer aligns with your values.  Alexandra Aileru knows this feeling...

Using Your Personal Brand to Unlock the Hidden Job Market

Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search...

2025 MOBO Awards: Why Commitment to the Journey Matters

I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn...

The Imperfect Professional: Why Imperfection is Your Greatest Asset

Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more...

Positive Self-Talk: How to Shift Your Mind for Success

I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very...