By

Tariq Peters
The idea of a “cheat code” gets a bad rep. People hear it and think you cut corners. Took the easy route. Skipped the hard stuff. But that thinking is outdated. What used to look like cheating is now just a competitive advantage. And the rise of AI has made that clearer than ever. We...
TL;DR: I’m moving my weekly articles to Substack and will only share one of those articles on my website on the last Wednesday of each month moving forward. // Since 7 August 2024, I’ve published a weekly article every Wednesday. No skips. No days off. Just consistent output, week after week. That season taught me...
Stop calling yourself aspiring.It’s shrinking you in real time. I saw a LinkedIn post a few weeks back that hit harder than it should have. One of those posts you read once, then read again, then sit back and think, yeah… that was me. The post was from Stephanie J, and she didn’t tiptoe around...
You don’t need another marketing plan. You need a moment to pause. Christmas Eve isn’t just the end of the year. For many founders, it’s the one time in the calendar when everything goes quiet. No client calls. No pitch decks. Just you, the year that was, and the voice in your head asking, “What’s...
Your Life Is a Visibility Campaign If no one knows what you do, how are they supposed to work with you? That’s the question I kept asking myself when I started building my brand. It hit me again this December, sitting in a Santa hat, dropping LinkedIn posts like mince pies, and wondering why more...
Most content tells people what to do. I wanted to build something that helps them think. This December, instead of another festive content drop full of tips or ‘5 things I learned about myself in 2025’ posts, I tested something different. I used Canva AI to build 12 interactive tools. Each one is designed to...
Let me just say it straight. If you didn’t sign it over, then it’s yours. I’ve been holding off on saying this publicly for a while. Not because I didn’t have thoughts, but because I didn’t want to “rock the boat.” You know how it goes. But I’ve seen too much now. Too many stories....
The biggest win in your business probably won’t come from a cold pitch, a paid ad or another post on the top five things you learned about your industry. It’ll come from someone who knows someone, someone who trusts you and someone who’s already watching, even if they’ve never liked or commented on a single...
Stay on the mission or be left behind. Some people stop. You didn’t. And that’s why this one’s for you. For the hustlers, the grafters, the ones who move with quiet determination. For those who keep going even when the rejections pile up. Who hear “no” again and again but get up the next morning...
Black Friday was chaos. The fake urgency, the countdowns, the inbox overload. It was a lot. And now, just like that, it’s over. As we embrace the first week of December, we’re finally starting to wind down from what’s been a mad 2025. The inbox is quieter, calendars are clearing up and everyone’s easing into...
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About Tariq

Tariq Peters is a Brand Authority Strategist and creator of the P.H.A.S.E.S.® Brand Authority System, helping founder-led B2B experts whose revenue depends on trust turn their expertise into recognised authority that strengthens pipeline, pricing and commercial leverage.

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Recent Post

This Is Goodbye…Sort Of: Why I’m Moving to Substack
31 December 2025
Why “Aspiring” Is Ruining Your Personal Brand
26 December 2025
The Founder’s Christmas Eve Reflection: Why Your Story Is the Real Gift
24 December 2025