Whether you like it or not, attention is the most valuable currency. We’re competing with viral videos, breaking news, trending memes and sponsored ads all fighting for the same precious seconds of someone’s scroll. Data from Wyzowl found that 78% of consumers prefer to watch short-form videos when learning about a product or service. So,...

When most people think of cashback platforms, they picture big tech companies offering small savings in return for their loyalty. But for entrepreneur and former hedge fund trader Matthew Addai, the concept held far more potential.  After stepping away from a high-paying role in finance, he used the time to question the systems that shape...

If I could go back and speak to my younger self, the one just stepping into the professional world, full of ambition but unsure of the rules, I’d talk about personal branding. Not the version you see online today, filled with buzzwords, curated feeds and forced authenticity. I’m talking about the version rooted in purpose,...

A couple of months ago, I served as a judge for the CIPR Excellence Awards 2025 and attended the award show a few weeks ago, which proved to be an eventful evening. I caught up with old friends, colleagues and people in the industry who I didn’t even think would know who I am. A...

In a world where access often determines opportunity, Kevin Osei is on a mission to level the playing field. As the founder and CEO of Bridging Barriers, a charity dedicated to empowering young people from underrepresented backgrounds. With over 2,000 young people supported and counting, his work tackles some of the most pressing challenges facing...

You don’t need constant media coverage to build a powerful brand. Sometimes, all it takes is one feature if you know how to stretch it across your branding ecosystem. I remember the first time I landed a press feature following my journey into entrepreneurship. I was excited! I shared it once on LinkedIn and moved...

Your personal brand is not built once. It is built over time through action, experience and growth. And at the core of that growth is one simple principle: lifelong learning. I talk a lot about authenticity, visibility and consistency in personal branding. But one thing that often gets overlooked is how learning fuels it all....

Your personal brand isn’t just a logo, a LinkedIn headline or a few decent posts. It’s an ecosystem. If you’re serious about building real career momentum, not just visibility, then you need more than a profile. You need a system that works while you sleep, speaks before you enter the room and connects the dots...

One of the main things that stops us from showing up is the fear of being judged. You’ve got something valuable to share. An idea, a skill, a perspective. But just as you’re about to post that video, publish that blog, or speak up in a meeting…doubt creeps in.  What if they don’t like it?...

Let’s be clear, you don’t need to love social media to build a strong personal brand. To be honest, I’m not the biggest fan of social media, but I soon learned it’s important for what needs to be done and for having the power to control my own narrative. You don’t need to post daily,...