By

Tariq Peters
Job hunting in the UK is not for the faint-hearted! It can be stressful, tedious, and in some cases very demoralising. The job search process in 2025 is more complex than ever, with greater competition and evolving market dynamics making it harder to stand out.  The reality is many of us were led to believe...
I was watching the MOBO Awards yesterday evening, and it inspired me to reflect on the importance of perseverance. It resonated with a LinkedIn post I shared last week about staying focused, staying committed and making 2025 your best year yet, even when the motivation fades. Going against the grain is never easy, and in...
Perfection is often considered a thing that many of us chase – in our lives, our relationships, our careers and our work. However, more often than not it can be considered more of a hindrance than a help.  Perfectionism is generally deemed a negative trait because it often leads to excessive self-criticism, anxiety, procrastination, and...
I owe all my achievements and perseverance to positive self-talk. Life has its ups and downs but when it’s down it can be very easy to be your own harshest critic. However, I soon realised that if I wouldn’t tear down my closest friends and family when they were struggling, why would I do it...
I can’t recall exactly when I first heard the term ‘digital footprint’, but I know it occurred many years ago when someone said a few not-so-nice things on social media and lost their job in the process.  I was always mindful of being professional and presentable in the workplace. Yet, I never thought much about...
Dubbed the ‘12-hour TikTok ban’, the controversial blackout across the U.S. has sent ripples through the digital world. TikTok has become a transformative platform for millions, redefining the creator economy as we know it.  However, on the 19th of January, 170 million American TikTok users opened the app to find nothing but an unusable app...
Rejection is something we all face, yet it’s rarely talked about openly. Whether you’ve missed out on a job opportunity, had a pitch declined, or received criticism on a project, rejection can sting. But here’s the thing: rejection doesn’t have to be the end of the road. In fact, it can pave the way for something...
Job interviews can be daunting. Becoming comfortable with the process took me years of trial and error. What I’ve learned is that landing a job isn’t just about ticking all the boxes on a job description, it’s about how you position yourself and communicate your value to decision-makers. According to Indeed, British job seekers don’t...
Today marks the first day of the new year! 2025 is the year for building positive habits and dropping the bad ones. While I can’t say I’m a massive advocate for New Year’s resolutions, I do believe in taking the opportunity to reflect, refocus, and take actionable steps toward your goals. If one of your...
Since July, it’s been an absolute rollercoaster, but I wouldn’t have had it any other way. When I look back now, this path that I’ve created for myself was born out of frustration. I was frustrated by the thought of not living up to my full potential and not aligning my work with my true...
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About Tariq

Tariq Peters is a Personal Branding Coach who helps purpose-led founders turn their expertise into scalable, AI-powered personal brands using the P.H.A.S.E.S. Framework.

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